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Part 2 of 3: Is your Marketing Data Worthy of Today's Data Visualization Tools?

Today, the marketing industry is flooded with automation and optimization tools, but all these tools live as separate platforms with multiple performance reports. You have all the data but you can't see blended campaign results across all those platforms without hours or days of manual intervention? Learn about:
• Which stage your marketing data is in and what are the barriers to rolling and blending all those campaign metrics to single dashboard views - without manual intervention
• At what stage can you wean your marketing users away from the analyst queue – they get insights at a few clicks of a button – and your analysts can focus on bigger projects
• How to bring predictive models into a single platform for analysis to share it with the business
Recorded Aug 7 2018 46 mins
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Presented by
Guest Speaker Matt Hertig, CEO Alight Analytics, Laura Crawford, VP Marketing & J.Tyler McGraw, Sr. Consultant at Yellowfin
Presentation preview: Part 2 of 3: Is your Marketing Data Worthy of Today's Data Visualization Tools?

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  • Channel
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  • Data Visualization Best Practices Jul 18 2019 1:00 pm UTC 45 mins
    Courtney Coulter
    With the explosion of data points, it’s never been more important to quickly uncover and communicate insights within your data to the business. Watch this webinar to learn how to choose, design and deliver the best visualizations to effectively communicate the significance of your metrics and trends.

    This webinar is for the EMEA region.
  • Data Visualization Best Practices Jul 18 2019 1:00 am UTC 45 mins
    Courtney Coulter
    With the explosion of data points, it’s never been more important to quickly uncover and communicate insights within your data to the business. Watch this webinar to learn how to choose, design and deliver the best visualizations to effectively communicate the significance of your metrics and trends.

    This webinar is for the APAC region.
  • The Evolution of Data Consumption Recorded: Jun 13 2019 40 mins
    Glen Rabie, CEO, Yellowfin
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  • The Evolution of Data Consumption Recorded: Jun 13 2019 38 mins
    Glen Rabie, CEO, Yellowfin
    A successful data strategy requires more than just analytics. Glen Rabie, CEO of Yellowfin will discuss how the proliferation of data tools and communication channels are fuelling the evolution of data consumption and provide a guide to getting the right data to the right people at the right time.
  • The Evolution of Data Consumption Recorded: Jun 13 2019 38 mins
    Glen Rabie, CEO, Yellowfin
    Is your data strategy missing a key ingredient? Analytics and the generation of insights is only part of a successful data strategy. But then what? Glen Rabie, CEO of Yellowfin, will discuss how the growth in data tools and communication channels are fuelling the evolution of data consumption, and provide a guide to ensuring the right data and narrative are reaching the right people at the right time.
  • Powerful, AI-driven Automated Analysis with Yellowfin Signals Recorded: May 29 2019 2 mins
    Daniel Shaw-Dennis, SVP Global Strategic Marketing & Alliances, Yellowfin
    With Yellowfin Signals, you know when, what and importantly, why something happened.
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  • Embedding AI-Powered Analytics into Your Application Recorded: May 22 2019 38 mins
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    * Explain why context is essential to harness the power of AI analytics
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  • Announcing Yellowfin Signals and Stories - A complete breakthrough in BI Recorded: Nov 29 2018 53 mins
    Shawn Deegan, GM, Daniel Shaw-Dennis, SVP Marketing, and Ivan Seow, Product Marketing Manager, Yellowfin
    Yellowfin has revolutionised the way organisations consume analytics. Yes, we really mean it. Machine assisted automation is changing everything and we are driving that change. Analysts will get their time back. Business users will no longer have to wade through a deluge of dashboards. And organisations automatically discover and surface the most important changes in their data as they happen, despite the increasing avalanche of information.
     
    Join our next webinar on 29th November at 10.30am GMT to learn about our major new release, Yellowfin 8. Yellowfin General Manager, Shawn Deegan, will be joined by our SVP of Marketing, Daniel Shaw-Dennis and our Global Product Marketing Manager, Ivan Seow, to give you an exclusive look at the revolutionary Yellowfin suite of products.
     
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  • Data storytelling: How to change statistics into stories that drive action Recorded: Sep 27 2018 29 mins
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    Guest Speaker Matt Hertig, CEO Alight Analytics, Laura Crawford, VP Marketing & J.Tyler McGraw, Sr. Consultant at Yellowfin
    The volume of data is growing, and your time to get to insights is shrinking. Yet most marketing organizations struggle with manual processes and analyst's queues that take days or weeks. A unique challenge is getting all that data in one place in the same format – to leverage it across one single analytics platform with your team. Learn what you can do with your data if you get it right.
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  • Part 2 of 3: Is your Marketing Data Worthy of Today's Data Visualization Tools? Recorded: Aug 7 2018 46 mins
    Guest Speaker Matt Hertig, CEO Alight Analytics, Laura Crawford, VP Marketing & J.Tyler McGraw, Sr. Consultant at Yellowfin
    Today, the marketing industry is flooded with automation and optimization tools, but all these tools live as separate platforms with multiple performance reports. You have all the data but you can't see blended campaign results across all those platforms without hours or days of manual intervention? Learn about:
    • Which stage your marketing data is in and what are the barriers to rolling and blending all those campaign metrics to single dashboard views - without manual intervention
    • At what stage can you wean your marketing users away from the analyst queue – they get insights at a few clicks of a button – and your analysts can focus on bigger projects
    • How to bring predictive models into a single platform for analysis to share it with the business
  • Part 1 of 3: Marketing Analytics at the Speed of Business Recorded: Jun 26 2018 48 mins
    Guest Speaker Matt Hertig, CEO Alight Analytics, Laura Crawford, VP Marketing & J.Tyler McGraw, Sr. Consultant at Yellowfin
    What is the cost to your business if you continue using spreadsheets or disparate reports and data sources? How many times have you waited for answers from the analytics queue, only for it to be too late to take action that impacts the business? We're going to show you a platform today that can bring your data and organization together that can give you those insights at the speed of business in a governed and secure way.

    What you'll learn:
    •The typical path marketing leaders take to solving the data and insights problem
    •Best practices for getting to insights and business outcomes at the speed of your business
    •The three stages of readiness: which stage is your business in today?
  • Embedding Analytics in your Application Recorded: May 29 2018 38 mins
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  • Embedding Analytics in your Application Recorded: May 23 2018 36 mins
    SVP Global Marketing & Alliances, Daniel Shaw-Dennis
    In this data-driven age, the most successful companies are those who have insight into their data and can share this information across the business.
    Join us to hear how you can stay ahead of your competition and provide easy access to data, dashboards sophisticated analysis and reporting.
  • Discussion with VoiceBase: Transforming Predictive Models into the Real World Recorded: May 16 2018 44 mins
    Jeff Shukis, VP Engineering & Tech Ops VoiceBase, and J.Tyler McGraw, Senior Consultant, Yellowfin
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Insights that matter, when they matter.
Yellowfin is a global Business Intelligence and analytics software vendor with a suite of world class products powered by automation. Continually recognised as an innovator, Yellowfin is ranked among the Top 5 analytics platforms across all 15 Gartner Critical Capabilities for Analytics and Business Intelligence Platforms, 2018 and No 1 in Embedded BI by BARC. More than 27,000 organisations and more than three million end-users across 75 countries use Yellowfin every day.

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  • Title: Part 2 of 3: Is your Marketing Data Worthy of Today's Data Visualization Tools?
  • Live at: Aug 7 2018 4:00 pm
  • Presented by: Guest Speaker Matt Hertig, CEO Alight Analytics, Laura Crawford, VP Marketing & J.Tyler McGraw, Sr. Consultant at Yellowfin
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