Part 3 of 3: Marketing Analytics – Without the Mess!

Presented by

Guest Speaker Matt Hertig, CEO Alight Analytics, Laura Crawford, VP Marketing & J.Tyler McGraw, Sr. Consultant at Yellowfin

About this talk

The volume of data is growing, and your time to get to insights is shrinking. Yet most marketing organizations struggle with manual processes and analyst's queues that take days or weeks. A unique challenge is getting all that data in one place in the same format – to leverage it across one single analytics platform with your team. Learn what you can do with your data if you get it right. • Automate your marketing data from end-to-end • Present live data in slide presentations from one platform • Bring in data science model formats such as R, PMML and • Share and collaborate from the same platform between analysts and business users No more mess!

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Yellowfin is a global Business Intelligence and analytics software vendor with a suite of world class products powered by automation. Continually recognised as an innovator, Yellowfin is ranked among the Top 5 analytics platforms across all 15 Gartner Critical Capabilities for Analytics and Business Intelligence Platforms, 2018 and No 1 in Embedded BI by BARC. More than 27,000 organisations and more than three million end-users across 75 countries use Yellowfin every day.