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Marketing & Advertising in a personalized world: the impact of Augmented Reality

Everyone knows what a huge success Pokemon Go has been - combining Augmented Reality with GPS location tracking. We can also see the impact of personalized ads “following us” when we visit different websites online... But how will we feel when we start seeing personalized location based marketing in the ‘real’ world, as Augmented Reality starts to change the way we experience supermarkets, high streets, and even getting around on public transport?

Join us as we speak to two highly regarded experts in the world of Augmented and Mixed Reality:

- Nik Badminton - Futurist & CEO at Design:Culture:Mind
- Josh Downs - AR/VR Community Manager, BrightTALK
- James Girling - AR & VR Channel Founder

Using Keichi Matsuda’s "Hyper-Reality" video as a starting point, we will be asking where we think boundaries will be set by consumers and how much our lives will change as a result of Augmented Reality infiltrating our daily lives.
Recorded Sep 13 2016 61 mins
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Presented by
Nik Badminton, Futurist & CEO, Design:Culture:Mind, Josh Downs, BrightTALK & James Girling, AR/VR Channel Owner
Presentation preview: Marketing & Advertising in a personalized world: the impact of Augmented Reality

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The home of Augmented Reality content on BrightTALK
The home of Augmented Reality content on BrightTALK

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  • Title: Marketing & Advertising in a personalized world: the impact of Augmented Reality
  • Live at: Sep 13 2016 1:00 pm
  • Presented by: Nik Badminton, Futurist & CEO, Design:Culture:Mind, Josh Downs, BrightTALK & James Girling, AR/VR Channel Owner
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