Hi [[ session.user.profile.firstName ]]

Virtual Reality is About to Change Everything: Developing VR Innovation Strategy

We are on the doorstep of the biggest tech revolution in the history of the world. This new digital universe is a virtual reality ecosystem that is a convergence of a range of exploding technologies - virtual and augmented reality, AI, cloud computing, nano, wifi penetration - to name just a few. The radical toolkit provided by VR will transform every industry and sector across the board and even create new ones along the way.

Every brand and company needs to start thinking strategically now about how they port their existing business into the new VR computation platform.

- What is your VR strategy?

- How can you bring VR to your business to create profound solutions that will define a next generation of your companies offerings?

This talk will be big picture thinking around how you can 'virtualize' your brand and company with strategic VR innovation. We'll talk the types of things you need to be thinking about as we make the leap in the new virtual world web and beyond.

Contact us: david@virtualizevr.com
Recorded Sep 14 2016 46 mins
Your place is confirmed,
we'll send you email reminders
Presented by
David Mullett, Virtual Reality Content Innovator, Virtualize: david@virtualizevr.com
Presentation preview: Virtual Reality is About to Change Everything: Developing VR Innovation Strategy

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • Exploring Mobile VR: Insights and Strategy Recorded: Nov 30 2016 36 mins
    David Mullett, Virtual Reality Content Innovator, Virtualize: david@virtualizevr.com
    Mobile VR is going to be far and away the largest market for virtual reality in both the immediate term and as the VR market expands. This is where VR is going to come in and disrupt entrenched competition in the digital landscape. Currently less than 1% of PCs worldwide are powerful enough to run the Oculus Rift or HTC Vive, so producing VR for low end hardware specs on Mobile VR is going to be the best strategy for accessing large numbers of consumers. 5G and expanding wifi is going to explode current bandwidth limitations and be the backbone for next generation Mobile VR experiences. Together with the new WebVR format, 5G and Mobile VR will be the place to build your disruptive VR application and open up a whole new realm of solution, acquisition, and engagement. Through social VR, sharing, avatars, and solutions-based VR, Mobile VR is going to be the brand of VR that changes the world. What can you build in VR that has the same value, or more value, than non-VR applications?
  • Augmented Construction: How Virtual Environments are Impacting the Physical Recorded: Nov 30 2016 48 mins
    Rob Charlton, CEO, Space Group & Adam Ward, Director, BIM Technologies
    In an age of perpetual advancing technology, it’s often difficult to keep up with what’s going to be the “next big thing”.

    Traditional construction methods are fast being overtaken by modern building processes, and what we’re now terming; digital construction.

    As industry innovators, we’re championing the leap from digital construction to augmented construction. There is scope for augmented reality to play a major role in helping construction teams in the field understand how various systems and components fit together during production. But more importantly, it can facilitate a route for architects to take their designs into a virtual environment before the high risk move to construction.

    The current process for a structure is that it is designed in 3D, transferred to 2D documents and then built in a virtual

    3D format. The transition from 3D to 2D and back again can often lead to errors, therefore, what if we could cut this middle step out altogether?

    Just imagine being able to put on an AR headset and see exactly which line on a 2D construction document corresponds to a given object, such as a section of pipe or cable network. Being able to bring drawings into a physical model, giving a sense of scale, proportion, form and space.

    In this webinar, we’ll take you through the following:

     What is Augmented Construction

     Technological advancements and what benefits they bring to the industry

     How to use AR effectively

     What role does data play in this?

     Example projects, who’s using this now

     The next step
  • Location-based Virtual Reality: Opportunities for Experiential Storyliving Recorded: Nov 30 2016 27 mins
    Maren Demant, Immersive Experience Designer
    The webinar will tackle the possibilities for brand communication with location-based Virtual Reality experiences. VR lets the consumer not just step inside the brands world but also feel, smell and touch. The presentation gives insights on VR theory with a focus on marketing and
    an overview on currents state of the technology.
  • Understanding Strategies for VR/AR in Business – Methods and Cases Recorded: Nov 29 2016 49 mins
    Prof. Mark Skilton, Warwick Business School & Strategic Leader in Digital Strategy, enzen
    The session will explore how this rapidly developing area of VR / AR / Mixed Reality and its position and convergence in the areas of advanced Customer Experience, Digital Asset Management and new A.I. led augmentation strategies starting to transform processes and experience.

    We introduce a novel approach to framing digital spaces and how to measure Augmented impact on performance metrics and then explore how this is further developing into A.I. Intelligent spaces and what this may mean for Business Operating Models and future work automation design in what is described as Intelligent Business Strategy.

    We include a few actual cases studies of how Cyber-physical systems driving “Digital Twins” are extending across processes and changing supply chain feedback and interaction for smart energy, smart design and new knowledge capabilities.
  • Hacking the Brain: Unlocking the power of NeuroVR Recorded: Nov 29 2016 48 mins
    Luciana Carvalho Se, Chief Evangelist, Racefully & Founder SE3 Solutions
    Can immersive reality actually help us better understand each other? Understand ourselves? How does human cognitive processing change, or become enhanced, once VR and AR are added to the mix?

    What does that mean for our (future) sense of self? What is the impact of literally ‘putting oneself in somebody else’s shoes’ and what that means for human empathy?

    Exploring recent findings on the treatment of phobias, PTSD and mental health issues using VR, and theories around the virtual-physical illusion of presence, this webinar asks how neuroscience has been affected and/or advanced by the development of immersive tech.
  • The Business of Virtual Reality Recorded: Nov 29 2016 48 mins
    Ed Greig, Chief Disruptor, Deloitte Digital
    Ed Greig will be talking about how Deloitte Digital is working with clients using virtual and augmented realities today, as well as describing how these technologies are being adopted more broadly across industries.

    He will also describe how to assess and work with new technology so that your organisation can get the most out of it before your competitors do.
  • Retraining the Brain with Augmented Reality [Emerging Tech Virtual Summit] Recorded: Oct 12 2016 18 mins
    Sara Clark, Enterprise Task Manager and Tilmon McCullum, Area Solution Architect, Microsoft
    Emerging technology is solving big problems, especially in the healthcare industry. In this session, you’ll hear from a team of Microsoft experts who have proposed a way to use HoloLens to treat serious neurological conditions, such as Parkinsons Disease.

    Augmented Reality, Virtual Reality, IoT, Artificial Intelligence and IoT are quickly and vastly disrupting the healthcare industry. Save your seat to discuss the future of tech and treatment!
  • VR / AR: The Next Computing Interface and Platform Recorded: Sep 14 2016 27 mins
    Kris Kolo, President, NYC Chapter, The VR/AR Association
    VR AR isn’t just about games anymore. VR AR is the next computing interface & platform.

    This presentation will outline the state of the VR AR industry and why it's time for VR AR.
  • Virtual Reality is About to Change Everything: Developing VR Innovation Strategy Recorded: Sep 14 2016 46 mins
    David Mullett, Virtual Reality Content Innovator, Virtualize: david@virtualizevr.com
    We are on the doorstep of the biggest tech revolution in the history of the world. This new digital universe is a virtual reality ecosystem that is a convergence of a range of exploding technologies - virtual and augmented reality, AI, cloud computing, nano, wifi penetration - to name just a few. The radical toolkit provided by VR will transform every industry and sector across the board and even create new ones along the way.

    Every brand and company needs to start thinking strategically now about how they port their existing business into the new VR computation platform.

    - What is your VR strategy?

    - How can you bring VR to your business to create profound solutions that will define a next generation of your companies offerings?

    This talk will be big picture thinking around how you can 'virtualize' your brand and company with strategic VR innovation. We'll talk the types of things you need to be thinking about as we make the leap in the new virtual world web and beyond.

    Contact us: david@virtualizevr.com
  • Using Virtual and Augmented Reality as Data Visualisation Environments Recorded: Sep 14 2016 45 mins
    David Burden - CEO, Daden Limited, an immersive learning and visualisation company
    There are a number of exciting ways in which Virtual and Augmented Reality can be used to visualise data.

    This presentation will look at 3 main approaches - the "virtual command centre", the "data space" and "annotated reality", and consider the pros and cons of each, and how they could be used with the current generation of VR/AR headsets, and how such systems may develop in the future.
  • Marketing & Advertising in a personalized world: the impact of Augmented Reality Recorded: Sep 13 2016 61 mins
    Nik Badminton, Futurist & CEO, Design:Culture:Mind, Josh Downs, BrightTALK & James Girling, AR/VR Channel Owner
    Everyone knows what a huge success Pokemon Go has been - combining Augmented Reality with GPS location tracking. We can also see the impact of personalized ads “following us” when we visit different websites online... But how will we feel when we start seeing personalized location based marketing in the ‘real’ world, as Augmented Reality starts to change the way we experience supermarkets, high streets, and even getting around on public transport?

    Join us as we speak to two highly regarded experts in the world of Augmented and Mixed Reality:

    - Nik Badminton - Futurist & CEO at Design:Culture:Mind
    - Josh Downs - AR/VR Community Manager, BrightTALK
    - James Girling - AR & VR Channel Founder

    Using Keichi Matsuda’s "Hyper-Reality" video as a starting point, we will be asking where we think boundaries will be set by consumers and how much our lives will change as a result of Augmented Reality infiltrating our daily lives.
  • Gateway to Gamification: Using Pokemon Go to Connect with Bank Customers Recorded: Aug 11 2016 59 mins
    Suzan Szollar, Solution Manager at NCR/Digital Insight
    No doubt, you’ve heard about the mobile app that’s taken the world by storm. Within a week of going live in the US, Pokémon Go reached 26 million daily active users, approximately 60 percent of which were Millennials. Businesses across the country have taken notice and many have begun exploring ways to take advantage of this trend, such as leveraging proximity to Pokéstops and generating Pokémon-themed marketing content and campaigns.

    Suzan Szollar and a panel of some of our adventurous Digital Insight financial institution clients will discuss what they’ve tried, and what business goals may be supported by participating in augmented and virtual reality mobile gaming. They’ll also share our recommended approach to stepping into this space, and what’s on the horizon for Pokémon Go.
The home of Augmented Reality content on BrightTALK
The home of Augmented Reality content on BrightTALK

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Virtual Reality is About to Change Everything: Developing VR Innovation Strategy
  • Live at: Sep 14 2016 3:00 pm
  • Presented by: David Mullett, Virtual Reality Content Innovator, Virtualize: david@virtualizevr.com
  • From:
Your email has been sent.
or close