Location-based Virtual Reality: Practical Experiences and Opportunities

As the digital experience proliferates in everyday life and we begin to migrate into the new virtual reality medium, how do we create the most human and organic digital experience?

Moving forward, digital devices not only grow smaller and closer to the body, but daily use time explodes. The challenge is using design strategies around user experience to mitigate consumer pain points to allow for seamless immersion in your experience or VR product.

We will talk about how about how design must be incorporated as a process and strategy in VR builds for success.

Join us April 27th for a panel discussion on how to put the human first while creating for Virtual Reality. Part of the VR/AR BrightTALK Summit, our panelists will exchange on how to take user and audience in consideration during the Virtual Reality creation process.

As Virtual Reality is getting more and more exposure, it is time to highlight the right practices of designing a Virtual Reality project and see what we can do to put the human first.

- Do Virtual Reality creators consider the audience they address before/while developing their projects? Why is this crucial? How and when to do so?

- Are we more careful today to offer more accessible VR experiences than a year ago?

- How is this evolving? Do studios and creators tend to integrate more the human in the creation process?

The panel will be led by Amandine Flachs, Events and Communication manager at the Realities Centre. She will be joined by a variety of Virtual Reality leaders, including creators, game developers, agency and B/B professionals.

--------

Panelists:

- Amandine Flachs, Events & Comms Manager, Realities Centre

- Tom Evans - CEO and co-founder at Trojan VR

- Komal Sable - COO at Tengio

- Doug North Cook - Creative director and co-founder at Decoder.

Webinar synopsis
-Summarize the Studies on Non-immersive Virtual Reality Therapy
-Summarize the Studies on Immersive Virtual Reality Therapy
-Discuss Current uses of Technology
-Discuss the Future of the Field
-Q & A

Brandon Birckhead is a physician who founded Immergence Technologies, LLC, a company to help dentists use virtual reality in their practice and collaborate with developers to create tailored content. He is also the coordinator of the VRARA Digital Health Committee. Current research focus has been on exploring the immersive effect of different VR applications. He graduated from Mayo Clinic Medical School in 2016.

Augmented, mixed, and virtual reality compose a spectrum for next-gen computing that is disrupting or accelerating the business objectives of companies across almost every industry. With an ever growing number of pilots and available solutions, it is imperative that businesses develop a strategy of where to play and how to win, while avoiding technology for technology’s sake, in order to create new value.

Jiten Dajee is a subject matter expert on digital reality technology spanning the entire value chain of augmented, mixed, and virtual reality. Jiten has been involved with Digital Reality technology since his first joint-venture in healthcare wearables in 2011. He joined Deloitte Consulting Innovation to lead the rapid commercialization of digital reality across industrial and commercial sectors. He brings an end-to-end understanding of how optics, networks, semiconductors, platforms, products, and will interact in the next-gen computing medium. Jiten specializes in market intelligence, technology adoption, solution integration, and strategic growth planning of digital reality in enterprise.

While many companies and institutions understand the need to investigate AR and VR, the path to success is a long one. Often, there are several teams at a single company looking at ways to leverage this technology, for internal processes as well as customer- and consumer-facing solutions.
This panel will explore ways to effectively bring this vision to fruition:
• Identifying the right use cases
• Getting internal buy-in and budget
• Finding development resources
• Rolling out new AR/VR processes and products

Augmented Reality in Business: Assessing the Potential

This live panel will set the scene for augmented reality (AR) in business; what are the use cases? Who's beginning to adopt the technology? Where are we seeing success? The panel of experts will then discuss areas of growth and the challenges that lie ahead.

The panelists will try to break through the surrounding hype and discuss in detail the true potential and challenges for AR when business look towards adoption.

Featuring an industry-leading selection of Augmented reality experts:

- Josh Downs, Community Manager, BrightTALK (Moderator)

- Alice Bonasio, Technology Author and Journalist

- Max Dawes, Partnerships & Marketing Director, Zappar

- Mickael Jordan, Co-Founder & COO, Augment

For more information on Alice Bonasio please visit:

http://alicebonasio.com/vr-consultancy/

This presentation will look at the new opportunities being opened up for the visualisation of data within both personal and collaborative 3D spaces, delivered to mobile, browser, desktop, virtual reality and social virtual world/social virtual reality environments. The pros and cons of both 3D and VR environments for the creation and sharing of data visualisations will be considered, tools which let you do dataviz in 3D and VR today presented, and future development pathways discussed.

The newest VR Intelligence survey clearly shows that the lack of engaging content is holding the industry back. On the other hand content creators need better distribution of VR/AR headsets. In comparison we can ask ourselves: 'how much would I pay and what kind of mobile phone would I buy if it would not allow me to have video calls or take pictures and share them live on my social networks'?

EF EVE™ is a live holographic streaming engine which is changing the industry by bringing real time 3D VR/AR experiences. Just imagine putting on your VR/AR glasses and in a split second traveling miles to visit your friend in New York or standing next to Ed Sheeran during his performance in Brazil.

Lets have a live demo of EF EVE™, and discuss the future of live 3D events for VR/AR.

Content Creation & Production that drives User Engagement because you Experience the Content.

George Egbuonu is the founder of VR eCards a VR platform and content creation tool that allows you to personalize and share a virtual reality experience instantly in the form of a VR eCard. He is a technology entrepreneur and product centric visionary with both a mechanical engineering and MBA degrees. He is also a bestselling Author and a movie producer.

Humans have shared gathered around and communicated through stories throughout history. Text, pictures, images and videos have sought to capture our imagination, or portray the non-fictional in a relatable way. Now, as we move beyond the 2D flat screen to new ways of interacting/communicating with the world — virtual and augmented reality, for example — we begin to see the power of immersion in storytelling, and the impact it has, beyond anything we have ever seen, on those in the receiving end. Arguably, the ultimate empathy machine.

As we shape the next 'Information Age', and given the state of the world today, never before have we been in more need of putting ourselves in other people’s shoes, and empowering diverse and inclusive voices worldwide. Never before have we seen more women jump at the opportunity to lead and make content that is all-encompassing, that touches and inspires, and that aims to build bridges not walls. Here is their story.

Learner, maker, systems thinker, innovator and tech evangelist, Luciana splits her time between growing the Realities Centre London — a new innovation space, incubator and academy for B2B/enterprise VR, AR, MR and AI — and Unfold UK, promoting women/diversity in future in the UK. Passionate about VR and tech for good, she carries ongoing research on the possibilities and challenges immersive tech presents as re neuroscience, empathy and female empowerment.

She was elected one of Code First Girls ‘25 Ones to Watch’, 'Top 5 Female Role Models in the Tech Industry', and Virtual Perceptions' 'Heroes of VR' in 2016.

cognitiveVR is an analytics platform built for virtual and augmented reality. In this webinar, cognitiveVR’s Director of Product, Robert Merki, will showcase how you can leverage analytics and data to understand how users interact with your virtual worlds.

Will Virtual Reality connect us to the world or separate us?

Join world creator Rob Crasco and speaker Ryan A Bell for a special live discussion on immersive media, tipping points and the future of creating. In this session you’ll learn how to get started in VR, the mentality of the future creator, building worlds and, of course, what will happen in the future.

Mobile VR is going to be far and away the largest market for virtual reality in both the immediate term and as the VR market expands. This is where VR is going to come in and disrupt entrenched competition in the digital landscape. Currently less than 1% of PCs worldwide are powerful enough to run the Oculus Rift or HTC Vive, so producing VR for low end hardware specs on Mobile VR is going to be the best strategy for accessing large numbers of consumers. 5G and expanding wifi is going to explode current bandwidth limitations and be the backbone for next generation Mobile VR experiences. Together with the new WebVR format, 5G and Mobile VR will be the place to build your disruptive VR application and open up a whole new realm of solution, acquisition, and engagement. Through social VR, sharing, avatars, and solutions-based VR, Mobile VR is going to be the brand of VR that changes the world. What can you build in VR that has the same value, or more value, than non-VR applications?

In an age of perpetual advancing technology, it’s often difficult to keep up with what’s going to be the “next big thing”.

Traditional construction methods are fast being overtaken by modern building processes, and what we’re now terming; digital construction.

As industry innovators, we’re championing the leap from digital construction to augmented construction. There is scope for augmented reality to play a major role in helping construction teams in the field understand how various systems and components fit together during production. But more importantly, it can facilitate a route for architects to take their designs into a virtual environment before the high risk move to construction.

The current process for a structure is that it is designed in 3D, transferred to 2D documents and then built in a virtual

3D format. The transition from 3D to 2D and back again can often lead to errors, therefore, what if we could cut this middle step out altogether?

Just imagine being able to put on an AR headset and see exactly which line on a 2D construction document corresponds to a given object, such as a section of pipe or cable network. Being able to bring drawings into a physical model, giving a sense of scale, proportion, form and space.

In this webinar, we’ll take you through the following:

 What is Augmented Construction

 Technological advancements and what benefits they bring to the industry

 How to use AR effectively

 What role does data play in this?

 Example projects, who’s using this now

 The next step

The webinar will tackle the possibilities for brand communication with location-based Virtual Reality experiences. VR lets the consumer not just step inside the brands world but also feel, smell and touch. The presentation gives insights on VR theory with a focus on marketing and
an overview on currents state of the technology.

An in-depth look of the VRinOR platform, a global platform that uses Mativision’s proprietary VR technology for good, helping healthcare professionals from around the world gain access to immersive medical training by experts in their field which leads to better treatment for patients, no matter where they are.

This webinar will look at the challenges currently facing VR across a variety of "serious business" use cases from education and training to data visualisation and what the technology needs to do in order to get beyond the "wow" and move into being a productive, useful and truly in-demand technology.

The session will explore how this rapidly developing area of VR / AR / Mixed Reality and its position and convergence in the areas of advanced Customer Experience, Digital Asset Management and new A.I. led augmentation strategies starting to transform processes and experience.

We introduce a novel approach to framing digital spaces and how to measure Augmented impact on performance metrics and then explore how this is further developing into A.I. Intelligent spaces and what this may mean for Business Operating Models and future work automation design in what is described as Intelligent Business Strategy.

We include a few actual cases studies of how Cyber-physical systems driving “Digital Twins” are extending across processes and changing supply chain feedback and interaction for smart energy, smart design and new knowledge capabilities.