Name: [Live Panel] Augmented Reality in Business: Potential and Challenges
Start: 2017-04-26T13:00:00Z
End: 2017-04-26T14:01:38.000Z
Location: BrightTALK

The home of Augmented Reality content on BrightTALK

Lenovo, Qualcomm Technologies, Inc. and Moor Insights & Strategy will discuss their thoughts on what the Metaverse means for business and how we will get there. Discover how the ThinkReality A3 Smart Glasses came to be and why it is more than just hardware that will lead to success. Learn how Qualcomm Technologies, Inc’s new Snapdragon™ Spaces developer platform plans to bring new opportunities for developers in the XR space. Our speakers for the webinar are:
•        Vishal Shah, GM - ThinkReality AR/VR & Metaverse, Lenovo
•        Brian Vogelsang, Senior Director, XR, Qualcomm Technologies, Inc.
•        Anshel Sag, Principal Analyst, Moor Insights & Strategy

Building the Enterprise Metaverse

Learn from two visionary and operational leaders from the US Army and France Air Force. This webinar will allow you to hear about the adoption and mindset evolutions within leadership regarding VR/AR in the context of training and mission preparedness in conventional warfare conflicts.  
Our speaker for this event are :
o Lieutenant General Maria R. Gervais, Deputy Commanding General/Chief of Staff, United States Army Training and Doctrine Command.
o Colonel Bruno DE SAN NICOLAS - French Air Force Director for Digital Transformation
Moderated and introduced by the VR/AR Association Aerospace co-Chairs, Luke DeVore and Seb Loze.

Operational use cases of VR/AR in Aerospace

Gain insight into the transformation of Medical Education and the creation of new capabilities in Clinical Practice

How Mayo Clinic Plans to Use Immersive Technologies

Join VR/AR Association New York technology experts for a conversation around virtual reality, immersion learning, and the future of work. Topics will include best practices, key insights, prototyping as a learning tool, and what the metaverse means for immersive learning.

Speakers:
Nina Hoch - Recalibrate Capital
Mark Grob - UPS
Cindy Mallory - ATS
Christopher Covert - Microsoft
Christine Janssen, PhD - Edstutia
Eduardo Neeter - Hypertunnel

Immersion Learning and the Future of Work

Moderator:
Ed Haravon - Chapter President VRARA - Chicago.
Feroz Mohummed - Chapter President VRARA - Silicon Valley

As we all understand, Metaverse is a digital space in which users can interact with a computer-generated environment and other users. But what does Metaverse mean for Enterprises? Is Metaverse only for the gamers, or is it beyond gaming? Are Enterprises Metaverse ready? Who governs the Metaverse, and who defines the standards and protocols for Metaverse? How will Enterprises get benefited from using Metaverse? What will be the typical use cases for Enterprise Metaverse? 

We are sure many of you have these questions on your mind. So please come and join this panel discussion, co-hosted by VRARA Chicago & Silicon Valley Chapters. Our esteemed panelists are industry experts representing customers, different enterprise verticals, solution providers, platform providers, and technologies for Enterprise Metaverse.

The Growing Potential of the Metaverse for Enterprise

The main topics of discussion are:

 What problems does your product solve that other forms of training cannot?

 What is the most frustrating thing about your product, and what do you wish it could do that it can’t do today?

 Where have you seen the most growth in adoption, and where will you be looking to target in the near future?

 What do your customers love the most (and least) about your product?

Product Talks: Virtual Reality Training

Join us as GuessworkVR will describe their process on creating narrative for VR. They will share how they won a grant from Oculus and how their narrative development in VR has had a major role in their success.  GuessworkVR is a remote game development studio based in Columbus, OH. Their game, UNDR H2O, is a room-defense game that takes place in a world where Plumbers are superheroes. The game places you in the shoes of a 17-year-old, plumber hero wannabe, who faces one major problem: his late father was a supervillain.  GuessworkVR is a remote game development studio based in Columbus, OH. Their game, UNDR H2O, is a room-defense game that takes place in a world where Plumbers are superheroes. The game places you in the shoes of a 17-year-old, plumber hero wannabe, who faces one major problem: his late father was a supervillain.

Finding Narrative Flow in Virtual Reality (VR): A Look at UNDR H2O

Learn the latest best practices, case studies, and ROI examples

AR/VR's Impact on Education in the Industry 4.0 Setting

Join VRARA Chicago, Jeff Bodzewski, Partner and CEO of Wool & Water, and a panel of brand executives as we examine consumer interest in using Snapchat for eCommerce shopping, how curiosity in AR and VR has increased, and the impact these trends could have on retailers in the near future as we move closer to the Metaverse becoming a reality. 

Our panel and discussion will center around a recent Wool & Water survey of more than 1,000 U.S. consumers between October 6 – 8, 2021.  The report revealed a strong majority (85%) of those who are somewhat or very excited about augmented reality (AR) as a way to interact with products. Additionally, another 85% are at least somewhat likely to choose a brand that gave them the option to increase confidence in the fit, look and experience of a product through AR or VR, over a competitor – up slightly from 83% in the Spring of 2021. These findings demonstrate the promise that AR offers, as well as the limitations of its most recognized platform: Snapchat.

Brands who want to thrive in this new and evolving market need to offer a fully shoppable experience throughout their entire omni-channel approach – something that Wool & Water has been offering for more than a year.

State of AR and VR in Shopping 2021

This new series is your deep dive into important and relevant Product topics and questions within the VR/AR industry:

- The overarching goals of VR/AR products for consumers right now
- The source of Product-based idea generation in VR/AR projects
- Key improvements needed with VR/AR products in the near future
- Skills required to succeed in Product in VR/AR
- How to tackle public resistance towards VR/AR products

Product Talks: VR/AR

Learn how you can use 360-video for onboarding, training and more! Three experts will discuss how they use 360 video, what the challengers are and when you should use it too.

How to utilize 360 video for training and onboarding

What you will learn: 
How it is possible to use VR to create impactful memories and bring memories to life. 

With their years of experience and creative expertise, Limbert Fabian and Jen Cadic will present two of their outstanding productions, St. Jude Hall of Heros and War Remains. Limbert and Jen were key to the development of those projects and have great insight to how those projects became leading examples of how to use VR to Craft Immersive Memories. As part of the discussion, you will have the opportunity to ask questions and view video footage of the projects.

Using VR to Craft Immersive Memories (VR for Good)

Virtual Reality has been used extensively to help educate in the area of technical knowledge, but what about in the area of soft skills such as interpersonal communication, de-escalation, motivational interviewing, and more? 

The GRID Lab at Ohio University has found great success working with industries such as Healthcare and Law Enforcement.

Through their unique blend of narrative storytelling combined with educational material and 360 videos. Hear about the Lab’s approach to 360 videos and learn why their content has been dubbed cine-VR.

Cine-VR: Why Cinematic VR isn't just for Hollywood

Michael Firman is a Senior Research Scientist on Niantic's AR R&D team, creating the future of AR. His work pushes the frontiers of Computer Vision and Machine Learning to help us find new ways to explore the world, together, using technology. Michael previously worked in the Vision and Graphics group at University College London, where he received his PhD.

Dan Sivan is the engine behind ayayugames, creators of VR-Man © . Now proudly launching their first release for the Oculus Quest and Oculus Quest 2 platforms - Shuttle Maze.

Arie Croitoru, a real-time specialist, gained his experience in 3D design, photography, graphic design and architectural visualizations. His studio works with Israel’s biggest institutes, such as the IDF, and Israel’s healthcare national organization, implementing real time solutions to create interactive applications and cutting-edge products for potential users. He also teaches real time design through game engines – mainly Unreal Engine - in several different institutes in Israel. His recent works focus on implementing the engine in large-scale media advertising with Virtual Production and platforms for real estate companies and architectural firms. He also leads Israel’s official Unreal Engine community.

VR/AR Association Israel Online Event with Niantic, Unreal Engine, among others

Presentation by Center of Science and Industry (COSI) and The May 4th augmented reality experience, which is designed to engage and immerse users as they journey through the events of May 4th, 1970 and reflect on its meaning for today. The experience invites users to view multiple perspectives of the Kent State shootings through the lens of augmented reality using historical imagery, audio, and related experiences that highlight past and current humanitarian struggles.

Kent State researchers will describe two eXtended Reality (XR) projects they deployed within the last few years.  The first, an augmented reality project that was later turned to VR because of COVID-19, gives users opportunities to explore the context and history surrounding the May 4th, 1970 shootings at Kent State University.  The second, a VR 360 project designed for headset or standard screen viewing, gives future teachers opportunities to “virtual visit” and observe classrooms to learn about professional practice. Moderated by Rebecca Kemper, COSI: Center of Science and Industry

"Being There" with socially enabled Virtual and Augmented Reality

This experienced panel will share insight from how digital immersion for enterprise use-cases has evolved and will continue to advance, looking towards the future of streamlined extended reality digital workflows for consumers, developers and the workforce.  Join our All-Star Founders from XR Terra, INDE, and Avatar Partners.

The Future of the Digital Immersive Enterprise

Learn about latest use cases and best practices. A researcher, a PhD candidate, a Professor, a Vocational training expert: four different perspectives for this roundtable about education. The core of the conversation will orbit around new horizons of education and training. We'll discuss the impact of new technologies, including current experiences, expectations and opinions about AR and VR. The session will be moderated by Gabriele Sorrento, president of VRARA Silicon Valley Chapter.

New horizons for education and vocation development

A panel with industry users of VR training technology. This presentation, featuring Oberon Technologies, will explore new ways VR Training is being used by industry leaders to increase productivity while reducing costs and providing a foundation for future growth.

How Virtual Reality (VR) Training Helps Grow Your Bottom Line

Augmented Reality in Business: Assessing the Potential

This live panel will set the scene for augmented reality (AR) in business; what are the use cases? Who's beginning to adopt the technology? Where are we seeing success? The panel of experts will then discuss areas of growth and the challenges that lie ahead.

The panelists will try to break through the surrounding hype and discuss in detail the true potential and challenges for AR when business look towards adoption.

Featuring an industry-leading selection of Augmented reality experts:

- Josh Downs, Community Manager, BrightTALK (Moderator)

- Alice Bonasio, Technology Author and Journalist

- Max Dawes, Partnerships & Marketing Director, Zappar

- Mickael Jordan, Co-Founder & COO, Augment

For more information on Alice Bonasio please visit:

http://alicebonasio.com/vr-consultancy/

[Live Panel] Augmented Reality in Business: Potential and Challenges

Augmented Reality

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[Live Panel] Augmented Reality in Business: Potential and Challenges

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