Name: Virtual Umbrella: Why We Chose Virtual Reality
Start: 2017-09-28T13:00:00Z
End: 2017-09-28T13:00:33.000Z
Location: BrightTALK
Rating: 5

The home of Augmented Reality content on BrightTALK

Our speakers will be discussing taking cool technology demos and how to mature those into deliverable, long term production within the Air Force and Navy. Hear from key technologists and leaders as they discuss their experience and recommendations for making successful XR products.

Speakers:
John Meyers, Executive Director, NAWCTSD: https://www.linkedin.com/in/john-meyers-72617017a/

Michael Meyer, Innovator, USAF: https://www.linkedin.com/in/michael-meyer-3a4442156/

Gary Haus, Senior Solutions Engineer with Unity. https://www.linkedin.com/in/garyhaus/

XR Products: Going from cool demo to production use within Aerospace

The success of an immersive experience is ultimately driven by audience response. And it’s not just how many people engaged, but who they are, what they did while in the space, and what the outcome of their experience is. To drive resonance – and, ultimately, ROI –  for the project, you must be an active steward of the audience experience in close collaboration with those who best know the audience needs, wants and behaviors, and who will be responsible for supporting communications.

In our June 21 meeting, you will hear from communications industry veteran, Trish Nicolas, executive vice president for SPI Group. She will share learnings from recent VR and metaverse projects, as well as from her 35 years of experience leading communications strategy and storytelling initiatives.

Hosts: Casey Jensen &  Hermes Frangoudis

Speakers: Trish Nicolas
A skilled communications veteran of 35 years, Trish Nicolas leads communications strategy as executive vice president at SPI Group (a Ruder Finn Company). As an executive leadership team member, she provides senior counsel for clients and teams, tapping her expertise in communications strategy, brand reputation, issues management, story shaping, creative problem solving and audience engagement. Over the course of her career, Trish has provided counsel to more than 200 companies and organizations. Trish was inducted into the global “Ogilvy 50” for “exceptionally strong skills and exemplary contributions,” and her team won the Ogilvy “President’s Vision and Values” award. Her creative work writing a kids’ rap that was produced as a video and TV commercial about COVID safety in 2020 won a national Healthcare Digital Marketing award and a Healthcare Advertising award. She’s also proud of her team’s recent audience-centric storytelling initiatives tapping metaverse and VR technologies and platforms.

Resonance & ROI: Top tips from a communications pro for your XR project success

Featured Guest: Marion Surgical



Join us for a lunch and learn, as Ben Sainsbury, CEO of Marion Surgical shares how his firm is using VR to impact the field of surgical training. Marion Surgical is a Canadian start up with headquarters in Niagara Falls, Canada and with offices in Buffalo and Manchester, UK. Their marquee product is a VR surgical rehearsal simulator, called the K181 VR surgery platform. The VR platform uses patented haptics to simulate the feeling of operating on real human tissue. Its customers include Boston Scientific, Cook and Coloplast—blue chip medical device companies that use the simulator for advanced training.

Health Vertical Showcase {Toronto Chapter}

Great arcade games like Pac-Man, Tetris, and Time Crisis can last forever. Most VR arcade games lack vital elements that drive replay, leading operators to demand large libraries of mediocre games. Three leading industry experts delve into virtual reality arcade game mechanic fundamentals, highlighting essential aspects ranging from core loops to progression and rewards to feedback systems.

By emphasizing the importance of designing immersive, fun, and addictive games, this webinar aims to equip developers with the tools and knowledge necessary to excel in the rapidly evolving world of VR arcade gaming.
 
Topics will include:
1. Player Control and Input
2. Core Loop
3. Challenge and Difficulty
4. Progression and Rewards
5. Balance
6. Feedback and Communication
7. Pacing and Variety

How to Design VR Arcade Games that Don't Suck

Come hear from this panel about museums and immersive technology.

Museus e Tecnologias Imersivas

Presentation of the Brazil Chapter of VRARA

-Metaverso no Brasil
Metaverse in Brazil

-Gustavo Carriconde
CEO Gutenberg Ventures | Founder ResumoCast

-O metaverso no Brasil e as possibilidades de investimento
The metaverse in Brazil and investment possibilities

-Heron Werner
Responsável pelo Laboratório de Biodesign Dasa / PUC-Rio
Doutorado em Radiologia - UFRJ
Especialista em Ginecologia, Obstetrícia e ultrassonografia (FEBRASGO / CBR).
Membro da Academia Brasileira de Ultrassonografia
Membro da Academia Latino Americana de Ultrassonografia

Realidade virtual e realidade aumentada  na área da saúde no Brasil.
VR and AR in healthcare in Brazil.

-Mohamed Diab
MBA, Managing Director at Ebers, Digital
Health Consultant

Realidade Virtual na área da Saúde
VR in Healthcare

-Sana Farid
MENA President, VRARA Association

Perspectives of the Metaverse in the Healthcare Area

The Seattle Chapter has been quiet for most of 2022, the chapter now has a new president, Roberto Haza, Founder of Extended Reality Advisory and he is kicking off chapter activities with guest speaker Darryl Henderson, Head of Product and Marketing for VirtualEyes Media. Join to be part of the community and learn about virtual tours taken to the next level.

VRARA Seattle Chapter and VirtualEyes Media Event

Join VRARA-Chicago, Aldo Petruzzelli, CEO, Omnia, and Sina Sadrzadeh,Head of Growth, myNFT for a
discussion on the current state of the marketplace for AR creators, and how
companies like Aequilibrium Inc and myNFT are using blockchain and NFT technology to make it easier for creators to match their skills with
exciting new client opportunities.

Moderator : Ed Haravon, Chapter President VRARA Chicago

New Innovations in the Marketplace for AR Creators

Dr. Linda Ciavarelli Founder of HouseCall VR, 
Luanne Reese Executive Director Strategic Healthcare Initiatives Harrisburg University,
Dr. Arun Ramakrishnan Director of Research Labs Drexel University,
Jeffrey Williamson CEO VisionWearX,
Dr. Nancy Mimm, Assistant Professor of Population Health Nursing, Harrisburg University
Moderated by Yulia Barnakova Principal Digital Innovation Lead Heidrick & Struggles
and Mike Chapman

Democratizing Healthcare with VR - for Immersive, Scalable Experiences

Lenovo, Qualcomm Technologies, Inc. and Moor Insights & Strategy will discuss their thoughts on what the Metaverse means for business and how we will get there. Discover how the ThinkReality A3 Smart Glasses came to be and why it is more than just hardware that will lead to success. Learn how Qualcomm Technologies, Inc’s new Snapdragon™ Spaces developer platform plans to bring new opportunities for developers in the XR space. Our speakers for the webinar are:
•        Vishal Shah, GM - ThinkReality AR/VR & Metaverse, Lenovo
•        Brian Vogelsang, Senior Director, XR, Qualcomm Technologies, Inc.
•        Anshel Sag, Principal Analyst, Moor Insights & Strategy

Building the Enterprise Metaverse

Learn from two visionary and operational leaders from the US Army and France Air Force. This webinar will allow you to hear about the adoption and mindset evolutions within leadership regarding VR/AR in the context of training and mission preparedness in conventional warfare conflicts.  
Our speaker for this event are :
o Lieutenant General Maria R. Gervais, Deputy Commanding General/Chief of Staff, United States Army Training and Doctrine Command.
o Colonel Bruno DE SAN NICOLAS - French Air Force Director for Digital Transformation
Moderated and introduced by the VR/AR Association Aerospace co-Chairs, Luke DeVore and Seb Loze.

Operational use cases of VR/AR in Aerospace

Gain insight into the transformation of Medical Education and the creation of new capabilities in Clinical Practice

How Mayo Clinic Plans to Use Immersive Technologies

Join VR/AR Association New York technology experts for a conversation around virtual reality, immersion learning, and the future of work. Topics will include best practices, key insights, prototyping as a learning tool, and what the metaverse means for immersive learning.

Speakers:
Nina Hoch - Recalibrate Capital
Mark Grob - UPS
Cindy Mallory - ATS
Christopher Covert - Microsoft
Christine Janssen, PhD - Edstutia
Eduardo Neeter - Hypertunnel

Immersion Learning and the Future of Work

Moderator:
Ed Haravon - Chapter President VRARA - Chicago.
Feroz Mohummed - Chapter President VRARA - Silicon Valley

As we all understand, Metaverse is a digital space in which users can interact with a computer-generated environment and other users. But what does Metaverse mean for Enterprises? Is Metaverse only for the gamers, or is it beyond gaming? Are Enterprises Metaverse ready? Who governs the Metaverse, and who defines the standards and protocols for Metaverse? How will Enterprises get benefited from using Metaverse? What will be the typical use cases for Enterprise Metaverse? 

We are sure many of you have these questions on your mind. So please come and join this panel discussion, co-hosted by VRARA Chicago & Silicon Valley Chapters. Our esteemed panelists are industry experts representing customers, different enterprise verticals, solution providers, platform providers, and technologies for Enterprise Metaverse.

The Growing Potential of the Metaverse for Enterprise

The main topics of discussion are:

 What problems does your product solve that other forms of training cannot?

 What is the most frustrating thing about your product, and what do you wish it could do that it can’t do today?

 Where have you seen the most growth in adoption, and where will you be looking to target in the near future?

 What do your customers love the most (and least) about your product?

Product Talks: Virtual Reality Training

Join us as GuessworkVR will describe their process on creating narrative for VR. They will share how they won a grant from Oculus and how their narrative development in VR has had a major role in their success.  GuessworkVR is a remote game development studio based in Columbus, OH. Their game, UNDR H2O, is a room-defense game that takes place in a world where Plumbers are superheroes. The game places you in the shoes of a 17-year-old, plumber hero wannabe, who faces one major problem: his late father was a supervillain.  GuessworkVR is a remote game development studio based in Columbus, OH. Their game, UNDR H2O, is a room-defense game that takes place in a world where Plumbers are superheroes. The game places you in the shoes of a 17-year-old, plumber hero wannabe, who faces one major problem: his late father was a supervillain.

Finding Narrative Flow in Virtual Reality (VR): A Look at UNDR H2O

Learn the latest best practices, case studies, and ROI examples

AR/VR's Impact on Education in the Industry 4.0 Setting

Join VRARA Chicago, Jeff Bodzewski, Partner and CEO of Wool & Water, and a panel of brand executives as we examine consumer interest in using Snapchat for eCommerce shopping, how curiosity in AR and VR has increased, and the impact these trends could have on retailers in the near future as we move closer to the Metaverse becoming a reality. 

Our panel and discussion will center around a recent Wool & Water survey of more than 1,000 U.S. consumers between October 6 – 8, 2021.  The report revealed a strong majority (85%) of those who are somewhat or very excited about augmented reality (AR) as a way to interact with products. Additionally, another 85% are at least somewhat likely to choose a brand that gave them the option to increase confidence in the fit, look and experience of a product through AR or VR, over a competitor – up slightly from 83% in the Spring of 2021. These findings demonstrate the promise that AR offers, as well as the limitations of its most recognized platform: Snapchat.

Brands who want to thrive in this new and evolving market need to offer a fully shoppable experience throughout their entire omni-channel approach – something that Wool & Water has been offering for more than a year.

State of AR and VR in Shopping 2021

Journey Towards the Metaverse: AI, Data, and UX in VR

Designing Conversations for Virtual Reality

Forget the Buzzwords - It's Time for Virtual Reality to Deliver Real Value

IMMERSIVE EXPERIENCES - PASSING THE “SO WHAT?” TEST FOR BRANDS

Virtual Reality Simulation & Training for Industry

Augmenting Humans: Identifying Ideal Scenarios for Enterprise Productivity

Augmented, Virtual & Mixed Reality in 2018

Samantha Kingston will explore why she bet her career on virtual reality and what it’s really like running a marketing company solely for VR, looking at trends and what challenges are ahead for 2018.
 
Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. Virtual Umbrella has worked on a number of notable projects including creating a virtual reality cinema in Cannes, curating and running a technology hub as part of the Edinburgh Fringe Festival and providing immersive experiences along the BBC and Imperial War Museum.

Speaker bio:

Samantha Kingston is the award-winning client director at Virtual Umbrella. Virtual Umbrella is a marketing and PR agency specialising in virtual reality. Samantha fell into the VR industry by accident but has spent her time in the industry building up her own company and working with the VR industry in the UK, Europe, and US. Samantha is an advocate for Women in tech and VR and she is often found moderating panels on equality in the workplace. In 2016 she won the regional and national ‘New Business’ award at Venus Awards, highlighted as one of MCV 30 under 30 and one of the rising stars of BIMA100 2016.

Virtual Umbrella: Why We Chose Virtual Reality

Virtual Reality

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Virtual Umbrella: Why We Chose Virtual Reality

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