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Arm Your Sales Team with the Right Content for True “Smarketing” Alignment

It’s no secret that a few years back, HubSpot coined the term“smarketing” to describe the alignment of sales and marketing. For any organization its success hinges on marketing and sales not fighting like cats and dogs. But what tools and methodologies do you need to ensure your team is speaking the same language?

Listen in as HubSpot’s CRO Mark Roberge and PandaDoc’s CEO Mikita Mikado, discuss the new sales methods and the right marketing content your organization needs to form true “smarketing” alignment.

You will also learn:

-How “smarketing” works
-Which parts of the sales process could and should be handled by marketing
-How marketing can contribute to sales without disrupting their process
-How to create shared agreements between each team to ensure you are hitting your goals
Recorded Apr 27 2016 59 mins
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Presented by
Mikita Mikado, CEO of PandaDoc & Mark Roberge, CRO of HubSpot
Presentation preview: Arm Your Sales Team with the Right Content for True “Smarketing” Alignment

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  • Master Activity-Based Sales Recorded: Nov 3 2016 68 mins
    Timo Rein, Co-founder and CEO of Pipedrive and Mikita Mikado, Co-founder and CEO of PandaDoc
    Learn how to increase your close rate!

    Up your sales game - adopt the latest activity-based and sales enablement techniques. Tips and trick from experts, which you can quickly put into your organization sales processes.

    Activity-Based Sales

    Learn how anyone in sales, from the enterprise sales expert to an individual entry-level sales rep can adopt activity-based selling to increase closing rate. It’s the most powerful, promising and successful way to sell. It puts you in the driver’s seat, gives you visibility into your pipeline, builds your confidence and even makes selling more fun.

    Sales Enablement

    Activity-based selling and sales enablement go hand in hand. The marketplace has changed. Buyers now have more tools and resources at their disposal to help them through the purchase process. Thus, sales teams often struggle to close deals and spot new opportunities. Sales enablement content has also undergone a transformation - modern tools and visual content are available to sell value and provide meaningful insights.

    Budgets for sales enablement have doubled to $2.4 million in the past two years, and companies have also increased their investment in sales enablement technology by 69% (SiriusDecisions, 2014).

    Speakers

    Timo Rein is an expert on activity-based selling and will cover advice for the top of sales funnel. Timo is the co-founder and president of Pipedrive, a provider of sales CRM software that gives sales teams control over their selling processes. He has 15-plus years experience as a salesman, sales manager and software entrepreneur.

    Mikita Mikado is a master of sales enablement techniques and will talk about the bottom part of the funnel from his 11 years of experience in sales and running various software business. Mikita is co-founder and CEO of PandaDoc, makers of all-in-one software that enables easier, faster delivery of high-quality, personalized documents.
  • "Predictable Prospecting" Part 3 - People, Process, and Technology Recorded: Oct 28 2016 51 mins
    Marylou Tyler - Author of "Predictable Prospecting"
    Marylou Tyler believes in the power of 3. Whether it’s in your sales methodology, your day-to-day habits, or even this webinar series. Save your seat for Part 3 where she will go through her optimization framework.

    The 3 key themes for this session are:
    -Finding the right people for the right seats
    -Measuring and optimizing your sales process
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    Registering for the webinar will not only save your spot, but you’ll get access to templates and resources you can start using right away. There isn’t a part 4, so this is your last chance to get the inside secrets from Marylou. See you soon!
  • "Predictable Prospecting" Part 2 - Engaging at the Right Time and Place Recorded: Oct 21 2016 51 mins
    Marylou Tyler - Author of "Predictable Prospecting"
    Now that you have determined what you need to identify the right audience, how do we reach out to them? Marylou is bringing us through part 2 on reaching out at the right time, with the right message, in the right place.

    Some key takeaways from this session:
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    -Using sequences to schedule more meetings
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    Marylou has proven these methods time and time again, and lucky for us, she’s sharing her secrets! Get ahead of the game, and join the webinar to get the inside sales knowledge.
  • "Predictable Prospecting" Part 1 - Target the Right Audience Recorded: Oct 14 2016 55 mins
    Marylou Tyler - Author of "Predictable Prospecting"
    Join us for part 1 of a 3 part webinar series with "Predictable Prospecting" Author Marylou Tyler where she will discuss how to ensure you are targeting the perfect audience.

    In this first session she will cover:
    -Internalizing your competitive position
    -How to create an ideal account profile
    -Developing ideal prospect personas

    You won't want to miss this conversation as this is a preview of Marylou's sales certification based upon the methodologies in her books. Attendees will receive a special offer so tune in!
  • 6 Tips to Increasing Sales Velocity Recorded: Oct 4 2016 49 mins
    PandaDoc & ProsperWorks
    Join PandaDoc and ProsperWorks on this webinar where we will discuss tips and tricks to increasing your sales velocity. We’ll focus on the day-to-day hacks every Account Executive should use to close deals faster, hitting their revenue goals.

    Don’t miss this awesome conversation!
  • How to Make the Right Sale Hires (and Keep Them) Recorded: Sep 20 2016 64 mins
    Mikita Mikado, CEO of PandaDoc & Steli Efti, CEO of Close.io
    Building a high-performing sales team comes with its own set of challenges. It differs in many ways from hiring for other departments and understanding what to focus on can be the difference between success and failure.

    But how do find the best candidates? And how can you get them up and running while also making sure they are completely knowledgeable on your product or service?

    View this on-demand version where CEO Mikita Mikado and the CEO of Close.io, Steli Efti will discuss:

    -Finding the right sales talent for your business
    -How to interview and onboard candidates in the least amount of time
    -How to develop good processes for sending HR documents

    Check it out!
  • Sales Enablement Stack: Optimize your B2B Funnel with Sales Enablement Recorded: Jul 20 2016 54 mins
    Jared Fuller, VP of Partnerships - PandaDoc, Kevin Ramani, VP of Sales - Close.io, Justin McGill, Founder & CEO - LeadFuze
    Learn how to close more deals faster with an integrated B2B sales funnel.

    Building an effective sales process is tough. Sales enablement technology is constantly changing and you’re always updating your process (hopefully for the better!).

    How can you improve your B2B sales process?

    Top-notch sales teams are always looking for new ways to save time and close more deals. By integrating sales enablement technology and industry best practices sales leaders and sales reps have more tools than ever to optimize their sales stack and build a metrics-driven B2B funnel.

    Hear strategies from behind the scenes at some of the fastest-growing teams in sales enablement and learn what their most successful customers are doing to drive growth.

    What is a sales stack? How can you leverage insider tips to build a sales process that works?

    Watch and you'll learn:

    -What sales enablement is and how it helps you build an effective sales process
    -How to generate leads and qualify cold prospects with outbound email
    -Why the CRM matters and how it can help you to build a ‘book of truth’
    -How to close deals with content and measure conversions

    Are you interested in optimizing your sales stack and B2B funnel? Watch this on-demand webinar today!
  • How To Close More Deals With The Right Content Recorded: Jun 1 2016 27 mins
    Mikita Mikado, CEO - PandaDoc, Max Altschuler, Founder & CEO - Sales Hacker
    In this webinar, Mikita Mikado, CEO of PandaDoc, discusses the importance of building quality Sales Enablement materials for your sales reps.

    What you'll learn:
    -Why your Sales Collateral and Process Matters
    -Building a clear quote-to-close process for your sales team
    -Sales content You need to Empower Your Team
    -How to structure a killer proposal
  • Arm Your Sales Team with the Right Content for True “Smarketing” Alignment Recorded: Apr 27 2016 59 mins
    Mikita Mikado, CEO of PandaDoc & Mark Roberge, CRO of HubSpot
    It’s no secret that a few years back, HubSpot coined the term“smarketing” to describe the alignment of sales and marketing. For any organization its success hinges on marketing and sales not fighting like cats and dogs. But what tools and methodologies do you need to ensure your team is speaking the same language?

    Listen in as HubSpot’s CRO Mark Roberge and PandaDoc’s CEO Mikita Mikado, discuss the new sales methods and the right marketing content your organization needs to form true “smarketing” alignment.

    You will also learn:

    -How “smarketing” works
    -Which parts of the sales process could and should be handled by marketing
    -How marketing can contribute to sales without disrupting their process
    -How to create shared agreements between each team to ensure you are hitting your goals
The Future of Documents
PandaDoc is a better quote, proposal, and contract management process. Our document automation features include: eSignatures, data management, and feedback to build, edit, execute, and track documents. Subscribe to our channel to learn all things proposal creation, how to close deals faster and increase sales productivity.

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  • Title: Arm Your Sales Team with the Right Content for True “Smarketing” Alignment
  • Live at: Apr 27 2016 10:45 pm
  • Presented by: Mikita Mikado, CEO of PandaDoc & Mark Roberge, CRO of HubSpot
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