Pricing Pitfalls: Painful pricing growth lessons from 8,352 companies

Presented by

PandaDoc and ProfitWell

About this talk

Pricing is one of the highest impact growth levers in a business, but most companies spend less than 15 hours per year on their pricing strategy. To make matters worse, sales practices around discounting, poor customer research, and improper targeting result in significant losses that can't be made up by just spending more time on acquisition-based growth. To help you take advantage of pricing's power, this webinar will cover: -How the market has changed, making acquisition-based growth harder -How discounting negatively impacts growth -Product problems that arise from the lack of pricing persona fit -A framework for understanding your buyers

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