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Women in Tech Marketers: How to Advance Your Career in Today's Digital World

The industry of women in technology is quickly expanding, especially in marketing-related roles. Join our panel of experts from the Lean In Foundation, Polycom, Integrate, and MarketingXLerator to discuss the following:

- How to launch a career in tech and tech marketing
- Challenges for women entering & advancing in their careers: how do you pivot from a non-tech career path into a hi-tech one?
- Recommendations on how to succeed in this industry
- Inspirational and mentorship stories
- Predictions for the next 5-10 years: where the industry and culture is heading, and how diversity is playing a part
Recorded Nov 10 2016 49 mins
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Presented by
Niki Hall- Polycom, Kate Athmer- Integrate, & Natascha Thomson- MarketingXLerator
Presentation preview: Women in Tech Marketers: How to Advance Your Career in Today's Digital World

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  • How To Nurture Your Mindset for Greater Success Feb 11 2020 5:00 pm UTC 60 mins
    Rosemarie Wilson | Founder, Speaker, Coach & Mentor - Pragmatica Coaching
    Self-Talk it’s the gift that either creates or denies your power. It’s either helpful or hindering. Which do you gift yourself most often?

    We usually think about and maintain our physical health and wellbeing but so often our mind health and how we speak to ourselves falls to the bottom of the priority list.

    “The ancestor to every action is a thought”

    Planning, preparing for and feeling good about yourself and your own success involves a number of key elements -

    Some of which are:
    - Self-Talk
    - Skills Audit
    - Identifying strengths and areas for development
    - Overcoming any ‘Imposterism’ you’re experiencing
    - Identifying you Motivation
    - Crafting Goals

    Nurturing your mindset to support what you want to achieve in life also involves doing what you can to prepare for setbacks, sometimes referred to as resilience or coping strategies.

    In this Webinar we will explore what you can do to use your self-talk and inner voice to support a mindset to achieve and celebrate your success alongside identifying and accessing tools and techniques to help you through the times when things don't all seem to be going your way.

    We will cover:
    - Identifying and changing unhelpful thought patterns
    - Guiding your inner critic to be your voice of objective reason
    - Overcoming ‘Imposter Syndrome’
    - Turning kindness and appreciation inwards
    - How to tap into your motivation and enjoy your success more

    Rosemarie Wilson delivers customised workshops and programs to nurture talent and realise its potential for female professionals, SMEs and Corporates who are committed to investing in and retaining talent within their organisation and also supporting a culture of diversity and belonging. Rosemarie is also an Advocate of 'Women in Tech'.
  • How To Set Goals in Alignment with Your Values Jan 14 2020 5:00 pm UTC 60 mins
    Rosemarie Wilson | Founder, Speaker, Coach & Mentor - Pragmatica Coaching
    Let’s talk Goal Setting, Planning & Values!

    On average we spend more time planning our annual holiday than we do our ‘Life Goals’. Having a dream to aspire to is fantastic but without a plan and action steps, dreams rarely turn into ‘goal achieved’.

    Most of us know what SMART goals are, but how much time do you spend crafting your goals and nurturing them in a way that allows you to stay focused on attaining them?

    What about your values, how often do you pay close attention to your values, what’s important to you and your motivation for achieving your goals?

    I imagine values are considered even less than goals.

    The combination of setting your goal and achieving it in line with your values is one of the most powerful experiences an individual can have.

    Join Rosemarie Wilson for this Webinar where she will explore the power of goal setting and guide you to be able to identify your core values, so you can combine the two and experience the impact it will have for you.

    We will cover:
    - What is a SMART Goal?
    - What exactly are values?
    - What is a value based goal?
    - How to identify your why and motivational factors
    - How to align your success with your values
    - The Importance of an Accountability Partner

    Success means different things to each of us and when we achieve the things we want in life garnered with values and authenticity we are likely to feel and be more fulfilled.

    Rosemarie Wilson delivers customised workshops and programs to nurture talent and realise its potential for female professionals, SMEs and Corporates who are committed to investing in and retaining talent within their organisation and also supporting a culture of diversity and belonging. Rosemarie is also an Advocate of 'Women in Tech'.
  • Driving Your Own Career Success Jan 8 2020 5:00 pm UTC 60 mins
    Kim Meninger | Executive Career Success
    In our fast-paced, overstimulated world, it’s difficult to be purposeful and intentional about how we manage our careers. When we are not intentional, however, we rely on others to guide our careers, which may not align with our own values and goals. We may also have unrealistic expectations of the support others will provide. While supportive managers and mentors are valuable resources to maximize our success, we must empower ourselves to drive our own careers.

    In this webinar, you will learn how to:
    * Clarify your strengths, values, and career direction
    * Leverage your strengths and expertise to lead from where you are
    * Build influential relationships that can help you achieve your goals
    * Advocate for yourself in preparation for new opportunities

    About Kim Meninger
    As a certified executive and leadership development coach, Kim Meninger empowers individuals and organizations to reach their full leadership potential. Kim has coached hundreds of clients and presented on career advancement and leadership topics to corporate, non-profit and academic audiences. She is especially passionate about helping women leaders to develop their confidence, visibility and influence in order to maximize their impact and advance their careers.
  • Claim Your Power & Influence Dec 18 2019 5:00 pm UTC 60 mins
    Kim Meninger | Executive Career Success
    You have the ability -- whatever your functional role, title or level -- to become an influential leader within your organization. Unfortunately, many of us have limiting beliefs about our abilities to access and develop power and influence. With greater self-awareness, confidence and strategic relationships, you can expand your power and influence and advance your career.

    In this webinar, you will learn:
    - What it means to have power and influence
    - How to use your influence to more effectively navigate office politics
    - Actionable strategies to grow your power and influence at any level

    About Kim Meninger
    As a certified executive and leadership development coach, Kim Meninger empowers individuals and organizations to reach their full leadership potential. Kim has coached hundreds of clients and presented on career advancement and leadership topics to corporate, non-profit and academic audiences. She is especially passionate about helping women leaders to develop their confidence, visibility and influence in order to maximize their impact and advance their careers.
  • Bring on 2020: Creating Your Vision and Bringing It to Life Recorded: Dec 3 2019 61 mins
    Corinne Worsley | Life Coach and Inspirational Speaker
    The dawning of a new decade is the perfect time to reflect on where you've been and decide where you want to go next. In this workshop you'll discover the keys to understanding what worked and what didn't in 2019 and the past decade as a whole.

    You'll also discover how to use those learnings to create a vision for 2020 and the decade ahead, as well as how to bring that vision to life. You'll leave armed with the knowledge and tools you need to design and live a life you love in 2020 and beyond.
  • Appreciation: How It Can Change Everyone's Career Recorded: Dec 3 2019 54 mins
    Rosemarie Wilson | Founder, Speaker, Coach & Mentor - Pragmatica Coaching
    When was the last time you were shown appreciation, recognition or gratitude in your place of work? How does it make you feel, when you’re acknowledged in this way? When did you last do the same, show appreciation, recognition or gratitude in your workplace?

    Gratitude is one of the most important ingredients that makes teamwork and camaraderie possible. Often businesses don't realise how much people care deeply about doing well, so why not recognise and reward your employees as a way to nurture and retain talent and by doing so encouraging employees throughout your organisation to do the same for each other.

    Let’s come together to discuss how to take the first step in creating a culture in which sharing appreciation and gratitude in the moment is as natural as showing up for meetings or checking emails.

    This webinar will explore the benefits of gratitude and appreciation for one another and how to stop shying away from it.

    We will cover:
    - Why should we be appreciative?
    - Recognition and reward, it’s not all about the money
    - Values and feeling valued
    - Benefits of a culture of appreciation
    - What practical steps can you take, be it employer or employee

    About the Speaker
    Rosemarie Wilson delivers customised workshops and programs to nurture talent and realise its potential for female professionals, SMEs and Corporates who are committed to investing in and retaining talent within their organisation and supporting a more diverse and inclusive culture. Rosemarie is also an Advocate of 'Women in Tech'.
  • Career Conversations with Stephanie Ihezukwu Recorded: Nov 22 2019 58 mins
    Jessica Gulick, WSC VP
    Join us at our next Career Conversations session on Nov 21st 2019 @7pm EST. Discuss topics such as: what made them decide on IT or Cyber Security, what were some of their work/life challenges, and what skills and education do they see as essential to success?

    Whether you are an experienced professional or just contemplating a future in Cyber Security, WSC Career Conversations allows you to have a conversation with women making a difference. Join us and share in Career Conversations with successful women in cyber security!

    Guest: Stephanie I. WoSec Leader and Podcast Host

    Hosted by Jessica Gulick, MBA | PMP | CISSP

    In her day job, InfoSteph serves as a regional information security analyst. Outside of work, however, InfoSteph has filled her life with all kinds of cool activities. She serves as a Lead for WoSEC Houston and a Lead for WISP DEFCON 2019. She has also started speaking at conferences this year. She co-hosts a “happy hour” inspired podcast called Coolest Nerds in the Room, where conversation surrounding the lives of tech people are nurtured. She attends school full time, hoping to obtain her Bachelor’s by the end of the spring. She had the honor of being a delegate for Security Field Day 2. She writes blog posts on her website, StephAndSec.com, which is also her side business. And she is working on a course for LinkedIn Learning on Social Engineering and Security Awareness. Stephanie recognizes those that inspired her or helped her get to where she is today and hopes that everything she does moving forward does the same for others.

    Follow Steph on Twitter and LinkedIn, or visit her online at StephAndSec.com.
  • How to Prepare and Plan for Success in 2020 Recorded: Nov 19 2019 59 mins
    Rosemarie Wilson | Founder, Speaker, Coach & Mentor - Pragmatica Coaching
    It’s nearly here, 2020. Yes we have Christmas coming, then the New Year festivities...what next?

    Whilst I’m not a fan of wishing my life or yours away, I am a fan of planning and preparing to the best of my ability and then letting go, as there's no such thing as perfect.

    Get a handle on your 2020 by preparing and starting with a plan.

    Create it now and enjoy the Christmas and New Year celebrations knowing you have your starter kit for 2020 in progress.

    Join Rosemarie Wilson for this Webinar where she will provide practical action steps to help you plan and prepare for your success in 2020.

    We will cover:
    - SMART Goals
    - Motivation
    - How to turn resolutions into actions
    - Using your hindsight for better foresight
    - Why celebrating your success is not bragging
    - What you can do to plan and then let go

    About the Speaker
    Rosemarie Wilson delivers customised workshops and programs to nurture talent and realise its potential for female professionals, SMEs and Corporates who are committed to investing in and retaining talent within their organisation and supporting a more diverse and inclusive culture. Rosemarie is also an Advocate of 'Women in Tech'.
  • The 3 Untold Secrets to Making a Successful Career Change Recorded: Oct 28 2019 56 mins
    Belma McCaffrey, CEO & Founder, Work Bigger
    The career change process can be demoralizing, especially when you’re struggling with big questions like “How do I find work in line with my strengths?”, “What job role should I pursue?” and “Where do I start?”

    Add to this, if you’re struggling with burnout and feeling discouraged, making a transition can take twice as long.

    In this class, you’ll learn:
    - How to get unstuck and take massive action toward your career change today
    - How to break the cycle of highs and lows so you can have more energy in the process
    - How to do work you love that makes a difference without burning out (making time for your life outside of work)

    This class is for you if you’re in a career transition, stuck in energy-draining jobs and/or struggling with burnout. Your work won’t stop here. At the end of the class, you’ll receive a workbook that will help you put these learnings into practice.
  • Getting Started with WiCyS Student Chapters and Making an Impact Recorded: Oct 16 2019 61 mins
    Dr. Vitaly Ford, Professor Pauline Mosley, and the Tennessee Tech Chapter Students
    In this webinar, we will talk about how to get started as a Women in CyberSecurity (WiCyS) Student Chapter and share ideas on activities, funding, sustainability, competitions, and resources.
  • #LevelUp: Move Your Career Forward in 2020 Recorded: Oct 10 2019 61 mins
    Lisa Jiggets/WSC; Marcelle Lee/Fractal Security; Jessica Gulick/Katzcy; Kristin Demoranville/Sony
    Do you know your cyberjutsu tribe? There a many ways your tribe can help you take stock and advance your career. Join us for this webinar where a panel of cybersecurity professionals will discuss tools available for exploring opportunities for job advancement, from education and training and certifications to networking and mentorships. Moderated by Mansi Thakar from the Women's Society of Cyberjutsu (WSC), the group will provide tips for identifying and engaging with your cyberjutsu tribe.
  • N00bSec to Cyber-Champion: How I Used CTFs Launch My Career in Cybersecurity Recorded: Oct 2 2019 61 mins
    Kaitlyn Bestenheider, Senior Information Security Associate for Tevora and Chief Player Ambassador for National Cyber League
    Too often, when I tried to learn cybersecurity in a classroom lab, I found that it existed in a sphere of ideal conditions: we were given the perfect command on the perfect target to get the perfect results on that target. As it turns out, the real world has less than ideal conditions, so I wasn’t sure how my education was going to translate to the real world. That’s when I discovered cyber competitions. In the CTF’s I began to play, I found that there were no wrong ways to get a right answer and I was finally able to hit the ground running in a way that felt like I was preparing for the workforce. Just over a year into my career, I can say that Cyber CTF’s prepared me better than any classroom experience could. Join me on Wednesday, October 2nd to find out how this newbie took her skills from #N00bSec to #Cyber-Champion using CTF’s!
  • #CyberIsASport: A Recap of the Wicked6 Cyber Games Recorded: Oct 2 2019 60 mins
    Jessica Gulick, CEO Katzcy; Monica Ricci, Director Wicked6 Cyber Games; Mari Galloway, CEO Women’s Society of Cyberjutsu
    On August 8 in Las Vegas, the world of cybersecurity competitions met the world of eSports and everything changed. The inaugural Wicked6 Cyber Games, a fundraiser hosted by the Women’s Society of Cyberjutsu, brought some of the top collegiate cyber teams to compete onstage in the HyperX Esports Arena. Join us for this recap of the event where we will share audience and participant reactions and key lessons, how the gamification of cybersecurity can increase diversity in the workforce, and how the abilities that competitors exhibit in cyber games can be quantified and mapped to critical skills that corporations seek when filling IT security roles.
  • Career Conversations w/ Katy Huneycutt, Information Security Consultant Recorded: Sep 19 2019 48 mins
    Jessica Gulick, CEO, Katzcy, LLC; Vice President of the Women's Society of Cyberjutsu
    Join us at our next Career Conversations session. We'll discuss topics such as: what made them decide on IT or Cyber Security, what were some of their work/life challenges, and what skills and education do they see as essential to success?

    Guest: Katy Huneycutt, B.S. Major: Software & Information Systems – Minors: Criminal Justice
  • Pivoting to a Career in Cybersecurity Recorded: Sep 12 2019 61 mins
    Teresa Merklin, Lockheed Martin Aeronautics Company
    This Lockheed Martin presentation introduces the concepts of career pivots for women who are contemplating or executing a pivot as well as anyone who might have the need to navigate a career pivot in the future. Keys to successful career pivots are identified and the general steps to be performed are described. Specific considerations for pivoting into careers in cybersecurity are also provided.
  • Finding Your Voice - The Secrets of Women Leaders Recorded: Sep 11 2019 60 mins
    Camila Reed, Managing Director & co-Founder Global Voice UK
    Women are shaping the FinTech ecosystem for the better. However, many still struggle with 'impostor syndrome' and are unsure about their career progression. How can they become leaders of tomorrow? What can they learn from peers within the ecosystem?

    Join Innovate Finance and a host of special guests as they share insights on their career journeys and paths to success.

    Panelists:

    Anna Frankowska, Head of Growth and Business Development at Pigzbe
    Bryony Widdup, Partner at DLA Piper
    Tikhoze Banda, Head of UK Region at MangoPay
    Kate Bohn, Incubator and Accelerator Lead, Innovation & Strategy at Lloyds Banking Group
    Tribeni Chougule, Head Of Change Management-Europe Finance at Visa
  • Why Cybersecurity and Physical Security Belong Together Recorded: Sep 4 2019 51 mins
    Min Kyriannis, Head of Cybersec, Jaros, Baum & Bolles & Valerie Thomas, Exec Information Security Consultant, Securicon
    In this webinar from Women in CyberSecurity (WiCyS) and the Security Industry Association (SIA), cybersecurity consultants Min Kyriannis (Jaros, Baum & Bolles) and Valerie Thomas (Securicon) will explore the important relationship between cybersecurity and physical security.

    Drawing lessons from real-world threats and attacks, our speakers will look at how cybersecurity vulnerabilities can be used to compromise physical security systems and why cybersecurity of IT systems depends on controlling physical security. We’ll discuss why CSOs, IT leaders, cybersecurity professionals and vendors/service providers all need to be paying attention to the cybersecurity of physical systems, and we’ll discuss what it means to drive security convergence at both strategic and operational levels, and how new technologies like AI factor into today’s converged security models.

    Key Focuses:
    •How to evaluate and improve the cybersecurity of cyber-physical systems
    •How threat actors are targeting cyber weaknesses in physical security systems
    •Why security convergence matters and what the relationship between cybersecurity and physical security teams can look like
    •How new technologies like AI are evolving security

    Key Topics: Cybersecurity, Physical security, Security convergence, Hacking, Hackers, cyber-physical systems, Security management
  • Women Leaders in Equifax Security: Diverse Perspectives Recorded: Aug 15 2019 60 mins
    Meghan Caputo, Ahmad Douglas, Diana Dudas, Courtney Healey, Jamila Ramsay, and Katalina Reynolds
    The terms security and cyber (short for cybersecurity) are often used interchangeably, referring to the profession narrowly defined as a team of professionals who leverage technologies and processes to defend an organization’s systems and networks from attack. However, this narrow use of security sells the field short – there are in fact a number of key functions under the security umbrella, one of which is cybersecurity, all of which are essential to the success of the organization. Some such functions are: physical security, fraud prevention, privacy, business continuity, disaster recovery, and risk management, although there are still more. And though the security field is defined by the technical “hacker” persona, people with backgrounds, skills, and interests of a wide variety have all found success under the umbrella of work in the security field.

    Join our webinar to hear from several of Equifax’s women leaders who have come to security from different educational backgrounds, former careers, and interests, but who share a passion for challenging work, career growth, and personal excellence. Learn about their career journeys that led them to security, how they apply their interests and training to their current work and future professional goals, and hear the advice they have for the next generation of women in security. Bring your questions, too, and participate in this lively interactive discussion!
  • Ground Truth about the Cyber Skills Shortage Recorded: Aug 6 2019 25 mins
    Daniel Slack, Senior Manager, FireEye Managed Defense, FireEye & James Robinson, Deputy CISO, Netskope
    Cybersecurity executives and leaders are not the only cybersecurity experts feeling the pressure to do more with less in the age of the widening cyber skills gap. Cyber security practitioners, already at a disadvantage in the asymmetric battle for the fate of their company’s and customers’ networks, have much to teach the rest of us about how organizations can overcome the shortfall.

    Join Danny Slack, Senior Manager for FireEye Managed Defense, as he talks about stories and strategies from the cyber defender’s perspective.
  • Pwn Your Growth | Life Hacks Leading to Career Advancement Recorded: Jun 26 2019 60 mins
    Jacquelyn Blanchard
    When was the last time you did something new for the first time? Your career growth requires you to be intentional. In this presentation, you'll gain insights on ways you, as a female in cybersecurity, can hack your way into a successful cyber career.
Rising above the challenges to do amazing things in tech
Women make up only 37% of the tech workforce at entry level, and this percentage drops with each incremental advance in their careers. This series will outline the current state of the tech industry, the challenges women are facing in hi-tech careers, as well as shed light on the opportunities that are opening up for women in tech.

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  • Title: Women in Tech Marketers: How to Advance Your Career in Today's Digital World
  • Live at: Nov 10 2016 6:00 pm
  • Presented by: Niki Hall- Polycom, Kate Athmer- Integrate, & Natascha Thomson- MarketingXLerator
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