Keeping Talented Women in the Workforce: A Product Strategy Approach

Presented by

Kirsten Liston, Managing Partner at Rethink Compliance

About this talk

Research shows that 43% of highly qualified women with children are leaving careers or off-ramping for a period of time, and those who want to return often struggle with re-rentry. In this presentation, we’ll review a creative way to approach the issue using product strategy thinking — one that our own business has used. About the Presenter: Kirsten Liston has played a founding role in three different start-ups since 2000. She developed products and set product strategy for Integrity Interactive and Threat Ready Resources, both learning and technology companies selling to Fortune 500 customers. Today, she runs Rethink Compliance, which specializes in developing compelling content and online learning for compliance programs.

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Women make up only 37% of the tech workforce at entry level, and this percentage drops with each incremental advance in their careers. This series will outline the current state of the tech industry, the challenges women are facing in hi-tech careers, as well as shed light on the opportunities that are opening up for women in tech.