Digital transformation has become a ubiquitous topic as organizations attempt to meet the demands of the ever-evolving market dynamics. However, very few organizations have been successful with execution, very often falling back to the traditional ways of doing business. The panel will discuss these challenges and how SPG, an innovative dry cooling condenser company; The Grain, a data science company focused on the industrial sector; and SAS, an analytics/AI company, were able to succeed through a collaborative effort of co-creation.