What does it take to build a new, user centric, open source multi-device operating system for all IoT scenarios? What does it take to initiate and foster an open source ecosystem of device makers, content creators, community supporters that takes it strenght from numbers and active participation? What does it take to build a global brand and compatibility practices that ensures application portability, user experience and a broad and fair successful ecosystemfor all involved players? What does it take to put us, the end consumers, first for once?