How to Market Benefits to Drive Real Engagement

Presented by

Samantha Goldman, Head of Consumer Marketing, Castlight Health

About this talk

Reaching employees is harder than ever! Employee communications are not getting through because they’re competing with more than 280 messages every day. Getting employees to engage with their benefits, let alone pay attention, isn’t just an email exercise. Employers need a marketing strategy to drive real engagement with benefits. It’s a journey and mentality that many leading employers are now adopting. Listen to Samantha Goldman, Head of Consumer Marketing at Castlight Health and learn a simple framework to get started on marketing benefits. This webinar covers: • The marketing basics • How marketing can be applied to benefits • Tips and tactics to quickly get started

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Castlight Health's mission is to empower people to make the best choices for their health and to help companies make the most of their health benefits. We offer a health benefits platform that engages employees to make better healthcare decisions and can guide them to the right program, care, and provider. The platform also enables benefit leaders to communicate and measure their programs while driving employee engagement with targeted, relevant communications. Castlight has partnered with enterprise customers, spanning millions of lives, to improve healthcare outcomes, lower costs, and increase benefits satisfaction.