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Measuring Data Quality Return on Investment

Presented by

Ankur Gupta, Director of Product Marketing at Collibra and William McKnight, President, McKnight Consulting Group

About this talk

Data Quality is an elusive subject that can defy measurement and yet be critical enough to derail any project, strategic initiative, or even a company. The data layer of an organization is a critical component because it is so easy to ignore the quality of that data or to make overly optimistic assumptions about its efficacy. Having Data Quality as a focus is a business philosophy that aligns strategy, business culture, company information, and technology in order to manage data to the benefit of the enterprise. It is a competitive strategy.
Collibra

Collibra

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Do more with trusted data. (Try Collibra now Collibra.com/tour)
Collibra unites your entire organization with trusted data that's easy to find, understand and access so you can do more with your data. And with new artificial intelligence (AI) use cases taking shape every day, AI governance is more critical than ever — learn how you can start your AI governance journey with Collibra. Visit collibra.com to learn more. Try Collibra NOW @ Collibra.com/tour
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