HOW TO PRESENT DATA AS COMPELLING & RELEVANT INSIGHT
From polished KPI dashboards to operational spreadsheets, reports are being sent out daily across all areas of a business, to a broad range of recipients. With an increasing amount of information and data being available, how can you ensure that your key stakeholders are getting the insight they need to drive business performance?
In this webinar, CACI and Apteco will discuss why it is important to communicate data effectively and how this can be achieved.
We will walk you through a simple 5-stage reporting process, covering the key questions everyone should ask before designing a report. To top it off, we will present our 10 Golden Rules of Reporting – 10 key tips to make sure your reports always impress.
RecordedOct 20 201632 mins
Your place is confirmed, we'll send you email reminders
Everton FC set out to win the hearts and minds of its fans, to build the Club’s fan base, grow season ticket holder loyalty and ultimately ensure a full stadium at Goodison Park not only with current supporters but with the fans of tomorrow.
Apteco FastStats was used to delve into a host of metrics, with results never seen before by the club. The platform enabled Everton FC to understand and segment their fans into attitudinal groups and an increase in open and conversion rates.
View our latest customer story from Everton Football Club, finalists in the 2017 Best Use of the Apteco Marketing Suite Award.
Apteco MD, James Alty reviews a range of analytical techniques and looks at how they are used to personalise and automate customer journeys. Learn about integrating big data with R and how to analyse transactions spread over time to find the common patterns of behaviour amongst customers.
Do you need to critically assess your business and understand how you can improve your CRM, data landscape and related business processes? Perhaps you are involved in an important customer and data-led transformation program or project? Or, a new CEO is arriving soon and you want to benchmark your company’s customer communications, and data management capabilities. Then join our 30 minute webinar, where we talk through Anaylin’s 5 step CRM audit so you can objectively score and plot the capabilities, compare to the marketplace and share exactly where you are with highlights, gaps and suggested recommendations for improvement.
Nigel Grimes, a Director at Anaylin, will be sharing his experiences built from marketing and insight roles within client companies including BT, Centrica, Avios, RBS Insurance and RSA as well as marketing agencies and data consultancies. So please join us to learn about the questions you should be asking and why understanding your CRM capabilities will benefit your business.
Tom Eburne, Head of Insight and Analysis, Francesca Hose-Berte, Bus. Dev. and Marketing Consultant
Are you ready for the GDPR? Do you have a clear data strategy in place? Are you a confused B2B marketer that would like a better understanding of how the new regulation will effect you?
In this webinar we will discuss what defines good data management and the benefits of having a data management strategy especially taking into account the current legislation and looming changes.
Experts from Apteco UK and Data HQ Ltd, provide recommendations on how to efficiently collect and use data. They will also cover the differences between B2C and B2B data management/regulation and be available to answer questions you would like to pose on the subject area.
If you are a marketing or data professional this is a must attend, interactive, event.
This session will begin by explaining the theory behind some of the latest data analytical techniques available to marketers. Understanding the journeys your customers take with your business, the segments they move between, retention patterns and the best next offer for each individual, can all offer unique communication and personalisation opportunities. Smart analytics, on big and not so big data, can be used to control audience selection, customise content, target the best channel and measure outcomes to increase ROI.
James will then discuss some real world examples using case study entries from the winners and finalists of Apteco’s annual Best Use of FastStats® Award competition. With entries from organisations including Prezzo, P&O Ferries, ProTyre and RNLI, James will highlight innovative real life examples of data driven marketing strategies that delivered impressive, measurable results.
From polished KPI dashboards to operational spreadsheets, reports are being sent out daily across all areas of a business, to a broad range of recipients. With an increasing amount of information and data being available, how can you ensure that your key stakeholders are getting the insight they need to drive business performance?
In this webinar, CACI and Apteco will discuss why it is important to communicate data effectively and how this can be achieved.
We will walk you through a simple 5-stage reporting process, covering the key questions everyone should ask before designing a report. To top it off, we will present our 10 Golden Rules of Reporting – 10 key tips to make sure your reports always impress.
This channel is dedicated to discussing data and marketing topics. There will be a variety of speakers including those from our partners, who will share insight and information on how to understand your data and run successful marketing campaigns. There will also be webinars on general areas of interest within the marketing arena.
HOW TO PRESENT DATA AS COMPELLING & RELEVANT INSIGHTFrancesca Hose-Berte, Laura Walker[[ webcastStartDate * 1000 | amDateFormat: 'MMM D YYYY h:mm a' ]]31 mins