Assessing your CRM and data capabilities

Presented by

Nigel Grimes, Director, Anaylin. Francesca Hose-Berte, Consultant, Apteco

About this talk

Do you need to critically assess your business and understand how you can improve your CRM, data landscape and related business processes? Perhaps you are involved in an important customer and data-led transformation program or project? Or, a new CEO is arriving soon and you want to benchmark your company’s customer communications, and data management capabilities. Then join our 30 minute webinar, where we talk through Anaylin’s 5 step CRM audit so you can objectively score and plot the capabilities, compare to the marketplace and share exactly where you are with highlights, gaps and suggested recommendations for improvement. Nigel Grimes, a Director at Anaylin, will be sharing his experiences built from marketing and insight roles within client companies including BT, Centrica, Avios, RBS Insurance and RSA as well as marketing agencies and data consultancies. So please join us to learn about the questions you should be asking and why understanding your CRM capabilities will benefit your business.

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This channel is dedicated to discussing data and marketing topics. There will be a variety of speakers including those from our partners, who will share insight and information on how to understand your data and run successful marketing campaigns. There will also be webinars on general areas of interest within the marketing arena.