The Theory and Practise of Analytics used for Customer Journeys

Presented by

James Alty

About this talk

Apteco MD, James Alty reviews a range of analytical techniques and looks at how they are used to personalise and automate customer journeys. Learn about integrating big data with R and how to analyse transactions spread over time to find the common patterns of behaviour amongst customers.

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This channel is dedicated to discussing data and marketing topics. There will be a variety of speakers including those from our partners, who will share insight and information on how to understand your data and run successful marketing campaigns. There will also be webinars on general areas of interest within the marketing arena.