Apteco 2017 Award Finalist - Everton and Qbase Case Study

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Apteco 2017 Award Finalist - Everton FC and Qbase

About this talk

Everton FC set out to win the hearts and minds of its fans, to build the Club’s fan base, grow season ticket holder loyalty and ultimately ensure a full stadium at Goodison Park not only with current supporters but with the fans of tomorrow. Apteco FastStats was used to delve into a host of metrics, with results never seen before by the club. The platform enabled Everton FC to understand and segment their fans into attitudinal groups and an increase in open and conversion rates. View our latest customer story from Everton Football Club, finalists in the 2017 Best Use of the Apteco Marketing Suite Award.

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