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Virtual Reality is here. How should your brand activate today?

VR is opening new opportunities for brands to engage with their consumers right now. According to Forrester, the demand for VR technology and experiences is expected to increase nearly sixteen times by the year 2020. Join our discussion on how to leverage virtual reality to create a quick and deep understanding of your brand. The technology is ready to activate – from tetherless solutions like VR videos to high-end experiential with hand controllers for trade shows. What are the development factors your brand will need to consider? What types of narrative and interaction will be valuable for your business? Let’s talk about how you can become a recognized innovator in your industry.
Recorded Oct 13 2016 76 mins
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Bottle Rocket, Facebook, Playful, BigLook360
Presentation preview: Virtual Reality is here. How should your brand activate today?

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  • The ROI for VR/AR in the Enterprise Feb 14 2019 5:00 pm UTC 75 mins
    Atheer, Accenture, Nielsen
    The VR/AR Association Enterprise industry committee will present the latest case studies, best practices, and ROI
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  • Location-Based Virtual Reality (LBVR) Recorded: Oct 31 2018 77 mins
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  • Avatars, AI and Chatbots Recorded: Sep 12 2018 79 mins
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  • VRARA Marketing Webinar Recorded: Aug 22 2018 60 mins
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    The 45-minute online event will cover:
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    Free roam VR is already deployed at VR Arcades around the world and is used by the military for training purposes.
  • Amazon Sumerian - Create VR AR 3D Experiences Recorded: Jun 7 2018 100 mins
    Kyle Roche, General Manager, Amazon Sumerian
    VR/AR Association presents this special webinar with Amazon

    Creating Immersive VR, AR and 3D Experiences Using Amazon Sumerian.

    Consumers are desiring more immersive and engaging experiences, but developing such experiences can be challenging and costly. Amazon Sumerian strips away this complexity by making it easier, faster, and less expensive to develop and deploy AR, VR, and 3D applications. Join us for an overview of the Sumerian IDE, console, editor and hosts as well as renderings of demo use cases. In this hands-on webinar, participants will learn how Sumerian’s browser-based approach to application development is being used to create and publish scenes.


    Kyle Roche, General Manager, Amazon Sumerian

    Kyle is the General Manager of Amazon Sumerian. Kyle was the founder of 2lemetry which was acquired by Amazon in 2015 and became AWS IoT. He is a regular speaker at industry events for IoT, AR, and VR. He has authored numerous technical publications on subjects ranging from cloud computing to augmented reality. He lives in Seattle with his wife and 5 kids and is an avid wake surfer and hockey player.
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  • VR & AR in Architecture Engineering Construction AEC Recorded: Feb 8 2018 103 mins
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  • VR & AR in WebVR and WebAR Recorded: Feb 1 2018 61 mins
    VR/AR Association
    Presented by members of the VR/AR Association, a global industry group that has over 3900+ companies registered and working together on best practices, guidelines, and standards.
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    VR/AR Association
    Presented by members of the VR/AR Association, a global industry group that has over 3900+ companies and universities registered and working together on best practices, guidelines, and standards.
  • VR & AR in Enterprise Recorded: Jan 24 2018 146 mins
    VR/AR Association
    Presented by members of the VR/AR Association, a global industry group that has over 3900+ companies and universities registered and working together on best practices, guidelines, and standards.
  • VR & AR in Location Based Entertainment, Acrades, Haptics Recorded: Jan 23 2018 67 mins
    VR/AR Association
    Presented by members of the VR/AR Association, a global industry group that has over 3900+ companies and universities registered and working together on best practices, guidelines, and standards.
  • VR & AR in Marketing & Advertising Recorded: Jan 22 2018 123 mins
    VR/AR Association
    Presented by members of the VR/AR Association, a global industry group that has over 3900+ companies and universities registered and working together on best practices, guidelines, and standards.
  • VR & AR in Retail and eCommerce Recorded: Jan 18 2018 120 mins
    VR/AR Association
    Presented by members of the VR/AR Association, a global industry group that has over 3900+ companies and universities registered and working together on best practices, guidelines, and standards.
  • VR & AR in Training Recorded: Jan 17 2018 112 mins
    VR/AR Association
    Presented by members of the VR/AR Association, a global industry group that has over 3900+ companies and universities registered and working together on best practices, guidelines, and standards. VR & AR is now used to train staff at companies like Walmart. Attend to learn more!
  • VR & AR in Education Recorded: Jan 16 2018 46 mins
    VR/AR Association
    Presented by members of the VR/AR Association, a global industry group that has over 3900+ companies and universities registered and working together on best practices, guidelines, and standards.
  • VR & AR in Healthcare Recorded: Nov 1 2017 106 mins
    VR/AR Association Healthcare Committee
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    Agenda:
    Review of existing Committee work & deliverables
    Speakers discussing their specific work in the following order:
    Dr. Brandon Birckhead MD, Medical College of Wisconsin
    Dr. Brennan Spiegel, MD, MSHS Cedars-Sinai
    Dr. Rafael J. Grossmann MD, FACS, Surgeon/Speaker/TEDx/Exponential Med Faculty/1st GoogleGlass Surgeon
    Dr. Shafi Ahmed PhD FRCS, Associate Dean , Barts and the London Medical School
    Dr David Trainor Founder & Principal, Sentireal
    Amy Peck, Founder/CEO at EndeavorVR
    Dr. Ali Fardinpour Founder and Director, Wise Realities
  • 3D 360 Live Streaming: Adding the Social Factor to VR Recorded: Oct 6 2017 50 mins
    Samuel McLean
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  • Forging our Future with ARKit: Balancing Tech Investments in Augmented Reality Recorded: Oct 3 2017 64 mins
    John Buzzell, Ricardo Olivo
    Apple and Google have joined the call for an Augmented Reality future, bringing hundreds of millions of users with them. Given multiple visions for the massive opportunity ahead, how should we divide our efforts? In this webcast, you’ll hear expert opinions from a group living this challenge. VR/AR Association Marketing Committee Chair John Buzzell and YOU ARE HERE technology lead Ricardo Olivo will reveal their journey – from Vuforia and HoloLens to ARKit and beyond – covering use cases, technology insights, hardware challenges and more. You’ll learn where to place your bets, and how to make the most of this transition. This session will also include 30 minutes of Q&A to help you make sense of your VR/AR options.
Industry experts in VR AR
Join industry VR AR leaders in these monthly webcasts.

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  • Title: Virtual Reality is here. How should your brand activate today?
  • Live at: Oct 13 2016 6:00 pm
  • Presented by: Bottle Rocket, Facebook, Playful, BigLook360
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