The ROI for VR/AR in Advertising and Marketing + Monetization

The VR/AR Association Location Based Entertainment Committee will host this Fireside Chat with Vertigo Games, Schell Games & Ubisoft.

Location Based Entertainment consumer spending is expected to reach $809 million by 2022, but what about from the development perspective…how do business models differ here from the rest of the Games Industry? Are releasing, licensing and creating titles for Arcades really all that much different? And is there a new type of Gamer for whom these titles designed for?

This fireside chat moderated by the LBE Committee’s go to man Charlie Fink, will be asking some of the most recognised Games Studios how they are diversifying their portfolios by offering unique gaming experiences for Out-of-Home Entertainment and how making the move to LBVR compares with developing successful titles for the home consumer market (console, PC, mobile, VR, etc.)?

Our Retail Committee will present the latest use cases, best practices, and ROI examples. Retail Brands using AR/VR technology to help deliver ROI. Creating ROI in the future of AR/VR in Retail: How Retailers are using VR/AR to achieve growth, profitability, and customer experience goals. Hear directly from retailers and the tech companies they’re working with to uncover best practices, new technology and new ideas that are shaping the future of how we buy.

We will present the latest use cases and ROI for VR/AR in marketing and advertising highlighting brands such as Loreal, Island, WarGaming, King, Snapchat and others

Unity and Market Opportunities for prospective UATP’s and UCI’s

The VR/AR Association AEC Committee will present the latest use cases, best practices, and ROI examples for using VR/AR for AEC

The VR/AR Association Education Committee will present the latest use cases and best practices on how VR/AR is applied in Education in schools

This webcast will highlight not only the future market trends, but also the challenges and successes for the photonic industry in Virtual Reality (VR). Advances in form factor design represent an opportunity for companies who offer core competencies in opto-electronic design and engineering (ie. camera field of view — aspheres will help to meet FOV needs while keeping cameras compact) and optical sensors (motion sensors — opportunities for IR and optical gyroscopes). While simultaneously a need for content producers to understand and design for spatial computing. This webinar intends to tackle the tough questions of hardware and software for immersive technology. The webcast is organized by the VR/AR Association & EPIC

The VR/AR Association Enterprise industry committee will present the latest case studies, best practices, and ROI

Expert panel that will present the latest use cases, best practices, and ROI on VR/AR in Training

News reports of experiential location-based virtual reality (LBVR) in shopping arcades, theme parks and movie theaters are taking the world by storm. Companies including FoxNext, Zero Latency and Disney's ILMxLab with Star Wars are demonstrating that LBVR is a viable business for investment, which is clearly enticing mainstream consumers to satisfy their VR curiosity. This is demonstrated by the high levels of growth, with consumer spend expected to reach $809 million by 2022

Avatars, AI and Chatbots: Learn how virtual humans, immersive technology, and AI chatbots are being used across multiple industries. Retail, hospitality, real estate, training, customer service, professional sports, health and wellness, and celebrities are now being driven by human realistic avatars and AI. Learn how Quantum Capture, Portico, and other industry leaders are helping big brands increase the bottom line, drive sales, and enhance productivity. Virtual humans can convey trust, empathy, and evoke an emotional connection that increases guest satisfaction, increases learning and retention, and overall happiness.

The 45-minute online event will cover:
Why VR, AR, and MR are here to stay.
The VR/AR trends and innovations that indicates 2018 is the turning point year when mixed reality marketing begins to scale
How mixed reality disrupts the way brands, agencies and media companies must approach storytelling and how it compares/contrasts with current digital tactics
6 questions you must ask before you create visual storytelling with mixed reality
The webinar, hosted by Cathy Hackl of Mixed Reality Ventures, will feature Tim Greenberg, Chief Community Officer at the World Surf League and John Zuur Platten, former creative director of Niantic’s Pokemon Go! discussing the state of these emerging channels and show how brands can ease the transition of their communication strategies to accommodate these exciting technologies.

Free roam VR is already deployed at VR Arcades around the world and is used by the military for training purposes.

VR/AR Association presents this special webinar with Amazon

Creating Immersive VR, AR and 3D Experiences Using Amazon Sumerian.

Consumers are desiring more immersive and engaging experiences, but developing such experiences can be challenging and costly. Amazon Sumerian strips away this complexity by making it easier, faster, and less expensive to develop and deploy AR, VR, and 3D applications. Join us for an overview of the Sumerian IDE, console, editor and hosts as well as renderings of demo use cases. In this hands-on webinar, participants will learn how Sumerian’s browser-based approach to application development is being used to create and publish scenes.


Kyle Roche, General Manager, Amazon Sumerian

Kyle is the General Manager of Amazon Sumerian. Kyle was the founder of 2lemetry which was acquired by Amazon in 2015 and became AWS IoT. He is a regular speaker at industry events for IoT, AR, and VR. He has authored numerous technical publications on subjects ranging from cloud computing to augmented reality. He lives in Seattle with his wife and 5 kids and is an avid wake surfer and hockey player.

The AR Cloud

Presented by members of the VR/AR Association, a global industry group that has over 3900+ companies and universities registered and working together on best practices, guidelines, and standards.

Presented by members of the VR/AR Association, a global industry group that has over 3900+ companies registered and working together on best practices, guidelines, and standards.