Name: How Augmented Reality is defining the future of paid media
Start: 2021-01-27T19:00:00Z
End: 2021-01-27T19:01:02.000Z
Location: BrightTALK
Rating: 4.83

Connecting vendors with brands, end-users of the technology

Virtual Event with Q&A from Dr. Miguel Arias

VR and AR Opportunities in Mexico's Industrial Sector: A Landscape Overview

Join the VRARA Houston chapter as they host John Cunningham, COO of VRARA to discuss the intersection of real people interacting in virtual worlds.

In addition to being COO of VRARA, John Cunningham is also President of Virtualware USA operations. Prior to joining Virtualware, Cunningham founded and led Unity's Government and Aerospace business. He has a long stint in leadership roles, including at Aruba Networks, Motorola, H.P., and Verizon. His career includes executive leadership roles at Carnegie Global Learning and Carnegie Mellon University, and served in the U.S. Space Force Association (SFA) as the Director of Special Programs.

Bridging Physical & Virtual Worlds with John Cunningham

EXPLORING THE POTENTIAL OF REAL ESTATE DIGITAL TWINS AND VR
HOW  DIGITAL TWINS AND VR    WITH  THE POWER OF WEB 3.0 IS REVOLUTIONIZING THE REAL ESTATE INDUSTRY

Join  VRARA Real Estate, Architecture and Construction Committee Co-chair John Dean Markunas and Digital Twin and VR industry experts, Matthieu Melki and Dr. Miguel Arias as they discuss the  use of these new technologies which are  enhancing and augmenting real world assets and how they will  have a positive and sustainable impact on the world.

EXPLORING THE POTENTIAL OF REAL ESTATE DIGITAL TWINS AND VR

Join us for a captivating exploration of the next frontier in immersive technology: haptic exoskeletons for the hand. This webinar, jointly presented by the St. Louis and Chicago Chapters of the VR/AR Association, highlights the ground-breaking innovations of Magos, and the broader applications of their technology to potential end users. 


Why Attend?


Exclusive Insights: Hear directly from the CEO of Magos, our lead panelist, who will unravel the intricate workings of their state-of-the-art haptic device.

Broad Applicability: Discover the transformative potential of haptic exoskeleton technology across diverse industries such as Healthcare, Engineering, Education, Telerobotics, and Gaming.

Pioneering Innovation: Engage in discussions about how Magos's haptic technology is shaping the future of spatial computing, bridging the gap between the digital and physical realms.


Who Should Attend?

Professionals, enthusiasts, researchers, and decision-makers keen on understanding the cross-industry applications of haptic technology should not miss this opportunity. Whether you're in healthcare looking to understand the future of telemedicine, an educator keen on leveraging AR/VR for teaching, an engineer aiming for precision in simulations, a gamer, or a telerobotics professional, this webinar has something enlightening for you.


The VR/AR Difference

Jointly presented by the St. Louis and Chicago chapters of VRARA, this webinar upholds our commitment to fostering collaboration, accelerating growth, and promoting the services of pioneering companies in immersive technology. As champions of research, education, and industry best practices, attendees will gain a comprehensive and holistic understanding of the topics driving the immersive technology industry.

Touching the Intangible: The Future Haptic Exoskeletons In Immersive Technology

Our speakers will be discussing taking cool technology demos and how to mature those into deliverable, long term production within the Air Force and Navy. Hear from key technologists and leaders as they discuss their experience and recommendations for making successful XR products.

Speakers:
John Meyers, Executive Director, NAWCTSD: https://www.linkedin.com/in/john-meyers-72617017a/

Michael Meyer, Innovator, USAF: https://www.linkedin.com/in/michael-meyer-3a4442156/

Gary Haus, Senior Solutions Engineer with Unity. https://www.linkedin.com/in/garyhaus/

XR Products: Going from cool demo to production use within Aerospace

The success of an immersive experience is ultimately driven by audience response. And it’s not just how many people engaged, but who they are, what they did while in the space, and what the outcome of their experience is. To drive resonance – and, ultimately, ROI –  for the project, you must be an active steward of the audience experience in close collaboration with those who best know the audience needs, wants and behaviors, and who will be responsible for supporting communications.

In our June 21 meeting, you will hear from communications industry veteran, Trish Nicolas, executive vice president for SPI Group. She will share learnings from recent VR and metaverse projects, as well as from her 35 years of experience leading communications strategy and storytelling initiatives.

Hosts: Casey Jensen &  Hermes Frangoudis

Speakers: Trish Nicolas
A skilled communications veteran of 35 years, Trish Nicolas leads communications strategy as executive vice president at SPI Group (a Ruder Finn Company). As an executive leadership team member, she provides senior counsel for clients and teams, tapping her expertise in communications strategy, brand reputation, issues management, story shaping, creative problem solving and audience engagement. Over the course of her career, Trish has provided counsel to more than 200 companies and organizations. Trish was inducted into the global “Ogilvy 50” for “exceptionally strong skills and exemplary contributions,” and her team won the Ogilvy “President’s Vision and Values” award. Her creative work writing a kids’ rap that was produced as a video and TV commercial about COVID safety in 2020 won a national Healthcare Digital Marketing award and a Healthcare Advertising award. She’s also proud of her team’s recent audience-centric storytelling initiatives tapping metaverse and VR technologies and platforms.

Resonance & ROI: Top tips from a communications pro for your XR project success

The VR/AR Association announced the Generative AI Committee and Doug Hohulin as the Generative AI Committee  Chair.

Please join us for this introductory Webinar where we overview the Goals of the VRARA Generative AI Committee and the synergies between AI and XR to transform business and society.  

Doug Hohulin - VRARA Chapter President - Kansas City, Generative AI Committee Chair, Automotive Committee Chair
Michael Morrissey - Founder & CEO of Nextlabs.digital, a cloud-based platform for collaborative learning & training-up on Generative AI toolsets & workflows to unlock the next generation of your business by “adding AI”.  Will discuss Unlocking the “conditioned mind” with AI Image Generation to spatialize ideas & experiences in VR.
Bill Bishop CEO, BIG idea Coach, keynote speaker, entrepreneur, futurist and author of 11 books including How To Sell A Lobster, The New Factory Thinker and Dancing With Robots. Bill Bishop | LinkedIn
Dr. Harvey Castro MD Author of Bing Copilot and Other LLM: Revolutionizing Healthcare With AI


The VRARA Generative AI Committee will focus on the following goals:
• Fostering collaboration between professionals, companies, and educational institutions in Generative AI and XR.
• Developing and disseminating guidelines and best practices for implementing Generative AI in the XR context.
• Identifying and promoting business opportunities in the Generative AI and XR sectors.
• Providing a platform for sharing industry case studies and success stories related to Generative AI applications.
• Encouraging research and innovation in Generative AI and XR technologies.

VRARA Generative AI and XR Committee Introduction

Featured Guest: Marion Surgical



Join us for a lunch and learn, as Ben Sainsbury, CEO of Marion Surgical shares how his firm is using VR to impact the field of surgical training. Marion Surgical is a Canadian start up with headquarters in Niagara Falls, Canada and with offices in Buffalo and Manchester, UK. Their marquee product is a VR surgical rehearsal simulator, called the K181 VR surgery platform. The VR platform uses patented haptics to simulate the feeling of operating on real human tissue. Its customers include Boston Scientific, Cook and Coloplast—blue chip medical device companies that use the simulator for advanced training.

Health Vertical Showcase {Toronto Chapter}

Great arcade games like Pac-Man, Tetris, and Time Crisis can last forever. Most VR arcade games lack vital elements that drive replay, leading operators to demand large libraries of mediocre games. Three leading industry experts delve into virtual reality arcade game mechanic fundamentals, highlighting essential aspects ranging from core loops to progression and rewards to feedback systems.

By emphasizing the importance of designing immersive, fun, and addictive games, this webinar aims to equip developers with the tools and knowledge necessary to excel in the rapidly evolving world of VR arcade gaming.
 
Topics will include:
1. Player Control and Input
2. Core Loop
3. Challenge and Difficulty
4. Progression and Rewards
5. Balance
6. Feedback and Communication
7. Pacing and Variety

How to Design VR Arcade Games that Don't Suck

Come hear from this panel about museums and immersive technology.

Museus e Tecnologias Imersivas

As VR adoption slowly gains traction with businesses and organizations, the industry is consistently looking for successful cases where the technology has been deployed and is delivering ROI to stakeholders.  Enter Madison College.  Madison College has emerged as a pioneer in the adoption of VR in its curriculum for students.  Carly Brady, Academic Manager – Academic Technology Strategic Academic Initiatives and Bill Ballo, Faculty – Academic Technology Strategic Academic Initiatives will join our panel and talk about their journey through initial trial phases, hardware choices and pilot programs - culminating with their successful grant writing process that led to a full-scale deployment across the entire Madison College system.  Carly and Bill will be joined by Jon Brouchoud, CEO of ARCH Virtual - the VR platform that is at the foundation of the program at Madison College.  Jon will talk about his work with the team, including key features that the platform offers, and how their tools were integrated into the Madison College program. The panel will be moderated by Ed Haravon, VRARA - Chicago president and co-founder of Get Real - an immersive technology consulting firm headquartered in Chicago.  

 

Please join us on January 31st at 1pm CT for a lively panel discussion and audience Q&A.  Regardless of your industry or use case - the story of Madison College is ideally suited for anyone looking to deploy VR in their organization.

VR SUCCESS: How Madison College became a Leader in VR for Student Education

Presentation of the Brazil Chapter of VRARA

-Metaverso no Brasil
Metaverse in Brazil

-Gustavo Carriconde
CEO Gutenberg Ventures | Founder ResumoCast

-O metaverso no Brasil e as possibilidades de investimento
The metaverse in Brazil and investment possibilities

-Heron Werner
Responsável pelo Laboratório de Biodesign Dasa / PUC-Rio
Doutorado em Radiologia - UFRJ
Especialista em Ginecologia, Obstetrícia e ultrassonografia (FEBRASGO / CBR).
Membro da Academia Brasileira de Ultrassonografia
Membro da Academia Latino Americana de Ultrassonografia

Realidade virtual e realidade aumentada  na área da saúde no Brasil.
VR and AR in healthcare in Brazil.

-Mohamed Diab
MBA, Managing Director at Ebers, Digital
Health Consultant

Realidade Virtual na área da Saúde
VR in Healthcare

-Sana Farid
MENA President, VRARA Association

Perspectives of the Metaverse in the Healthcare Area

Do you find yourself wondering how might we use XR technology to create exponential positive impact in the real world?

We hear so much these days about the Metaverse, which is often depicted as a game-like digital fantasyland where people can meet, play and work with the aid of new immersive technologies like VR, AR and MR.

There is much speculation about the nature of life in the Metaverse, its pros and its cons. But, what is often left out of the discussion is the question of how these technologies might be used in creative ways to deliver meaningful positive impact in the real world. Significant impact. At global scale. Involving everyone.

Join us on Oct 12 as Virtual World Society and Exponential Destiny share their stories with us, and what they are are working on now to address this question. And to tell us how we all can get involved.

Using XR and the Metaverse for Real World Impact

The Seattle Chapter has been quiet for most of 2022, the chapter now has a new president, Roberto Haza, Founder of Extended Reality Advisory and he is kicking off chapter activities with guest speaker Darryl Henderson, Head of Product and Marketing for VirtualEyes Media. Join to be part of the community and learn about virtual tours taken to the next level.

VRARA Seattle Chapter and VirtualEyes Media Event

If you're a business owner, manager, or working in any industry, join this webinar to learn proven formulas for changing your mindset to a 10X growth mindset, and tactics on how to increase your income, increase your sales, and improve your marketing. Immerse Growth Network is a Grant Cardone Licensee and will be teaching the proven formulas used by Grant to go from zero, to self-made billionaire. This workshop can change your life and set you on a path for a 10X Superlife!

Topics covered in this online workshop:

--> Why You've Been Taught Wrong About Income and Growth 
--> How to Shift Your Mindset to 10X Thinking
--> The 10 Commandments of Marketing
--> 7 Sales Secrets that will Increase Your Sales
--> Bonus: Top Habits, Traits, and Actions of Millionaires

--> Bonus Offer: How you can be a part of Immerse University
--> Bonus Offer: Special offer on upcoming Immerse Marketing Execution and Sales Execution Workshops

Free Income Growth Workshop

Join VRARA-Chicago, Aldo Petruzzelli, CEO, Omnia, and Sina Sadrzadeh,Head of Growth, myNFT for a
discussion on the current state of the marketplace for AR creators, and how
companies like Aequilibrium Inc and myNFT are using blockchain and NFT technology to make it easier for creators to match their skills with
exciting new client opportunities.

Moderator : Ed Haravon, Chapter President VRARA Chicago

New Innovations in the Marketplace for AR Creators

We’re kicking off on June 22nd at 4pm BST with Dave Haynes (Founding Partner at FOV Ventures), Eva Rez (Investment Manager at Edge) and Michael Sackler (Managing Partner at Supernode Global). The main topics of discussion are:

--Introductions: You, Your Fund, Your Focus (stage, geography, industry, etc.)
--How are investors defining the Metaverse, and where does VR/AR fit in this definition?
--What are the most interesting Metaverse trends you see right now and is there anything you’re seeing too little of or too much of?
--How much does timing matter, and are there any areas you think are currently too early or too late?
--Is the metaverse hype helping?
--How would you advise founders to find the right investors? (Smart money)
--What tips would you give founders for pitching to investors?
--Q&A

Raising Money for the Metaverse

Dr. Linda Ciavarelli Founder of HouseCall VR, 
Luanne Reese Executive Director Strategic Healthcare Initiatives Harrisburg University,
Dr. Arun Ramakrishnan Director of Research Labs Drexel University,
Jeffrey Williamson CEO VisionWearX,
Dr. Nancy Mimm, Assistant Professor of Population Health Nursing, Harrisburg University
Moderated by Yulia Barnakova Principal Digital Innovation Lead Heidrick & Struggles
and Mike Chapman

Democratizing Healthcare with VR - for Immersive, Scalable Experiences

Learn the latest best practices, case studies, and ROI examples

How Augmented Reality is defining the future of paid media

Advertising

Augmented Reality

Marketing

Media

Get powerful emerging technology insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on technologies like 3D printing, pervasive robotics, natural interfaces, connected everything and cognitive systems.

Emerging Technologies

The research and development community on BrightTALK brings together leading professionals in healthcare, technology and manufacturing to present on current topics in their fields. From big data in healthcare to online forensics training and medical research practices, the community is an exceptional resource for those looking to expand their knowledge. Be part of the conversation by joining the community and participating in interactive live webinars.

How Augmented Reality is defining the future of paid media

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