State of AR and VR in Shopping 2021

Presented by

Jeff Bodzewski, Partner and CEO of Wool & Water, and a panel of brand executives

About this talk

Join VRARA Chicago, Jeff Bodzewski, Partner and CEO of Wool & Water, and a panel of brand executives as we examine consumer interest in using Snapchat for eCommerce shopping, how curiosity in AR and VR has increased, and the impact these trends could have on retailers in the near future as we move closer to the Metaverse becoming a reality. Our panel and discussion will center around a recent Wool & Water survey of more than 1,000 U.S. consumers between October 6 – 8, 2021. The report revealed a strong majority (85%) of those who are somewhat or very excited about augmented reality (AR) as a way to interact with products. Additionally, another 85% are at least somewhat likely to choose a brand that gave them the option to increase confidence in the fit, look and experience of a product through AR or VR, over a competitor – up slightly from 83% in the Spring of 2021. These findings demonstrate the promise that AR offers, as well as the limitations of its most recognized platform: Snapchat. Brands who want to thrive in this new and evolving market need to offer a fully shoppable experience throughout their entire omni-channel approach – something that Wool & Water has been offering for more than a year.

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