How Facebook Advertising Can Drive Calls and Real-World Engagement

Presented by

Juan Venegas, Director of Marketing, Telmetrics & Janet Janzen, Digital Marketing Specialist, Telmetrics

About this talk

In recent years, social media advertising has evolved from generating mere clicks to websites to generating leads with a high probability to buy. The latest development in this evolution has been to promote calls and messages as a way to engage with ads. In this summit, we’ll cover why calls and texts should be an important part of your social strategy and why call tracking technology is a must for Facebook Ads that drive calls. Expect to learn about strategies to get the most out of social calls and messages, call tracking tactics you can use today and some surprising data on calls and social. Presenter Info: Juan Venegas, Director of Marketing With 12-years of experience in marketing, Juan has a deep understanding of digital marketing strategy as well as a proven track record in creating successful performance-driven online marketing programs for consumer and business markets. Janet Janzen, Digital Marketing Specialist Janet Janzen is knowledgeable in all aspects of digital marketing from SEO, paid advertising, call tracking and analytics, as well as CRM management.

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This channel helps marketers develop innovative strategies to measure and optimize every interaction with consumers. Experts from marketing technology companies, agencies, large brands and digital publishers discuss a variety of best practices and tools that allow marketers to maximize their campaigns with complete information on the quality and volume of responses to ads and to understand their consumers better with access to eye-opening data on behavior and rich demographic profiling.