Data Insights That Reveal the Motivation of the Mobile-First Consumer

Presented by

Matt Buckenham, VP Sales and Business Development at Telmetrics

About this talk

In today’s mobile-only world, consumers research, engage and buy on the move and with their smart phone. They have a high expectation of choice and flexibility and are more likely to connect with brands that engage with them in their preferred mode of communication, and that includes text, talk and email. But to give consumers the choice they want, you have to understand their behavior better. In this webinar, you will learn what consumer data is available and how to form the insights you need to help you maximize the response from your campaigns, and connect better with your consumers. About the presenter: Matt Buckenham is consistently at the forefront of mobile technology from his first job out of school at a mobile network startup Orange in the U.K. to the startup team for MyThum Interactive, Canada’s first mobile app agency. He has led the way for a number of other breakthrough firsts for the mobile industry that you already use or have heard of: the first international SMS agreements, mobile bookings for Air Canada, and vehicle apps for the auto industry. One of his most rewarding projects, though, was launching “Mobile Giving” an app that was used to raise 10 million in donations for Haiti and all with the support of Alicia Keys.

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This channel helps marketers develop innovative strategies to measure and optimize every interaction with consumers. Experts from marketing technology companies, agencies, large brands and digital publishers discuss a variety of best practices and tools that allow marketers to maximize their campaigns with complete information on the quality and volume of responses to ads and to understand their consumers better with access to eye-opening data on behavior and rich demographic profiling.