How to Build a Successful API-Powered Customer and Partner Ecosystem

Presented by

Manfred Bortenschlager, Director, API Market Development; Sameer Parulkar, Product Marketing Manager, Red Hat

About this talk

APIs can improve your collaboration with customers, suppliers, and partners and allow you to engage with them in new ways. Just as open source has energized API development, APIs have energized the pace of finding new and interesting ways of getting products to customers. Watch this webcast to learn about: - The importance of building a customer and partner ecosystem. - How APIs help build that customer and partner ecosystem. - Examples of how companies are actually building ecosystems through the use of APIs.

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