6 Proven Benefits of Automating Your Playbooks (Cadences)

Presented by

Aaron Browning, VP Sales, FrontSpin

About this talk

In this fast paced session Aaron Browning will reveal the top benefits of automating your sales playbooks for your SDRs, ADRs, AEs and CSMs. Sales playbooks, or cadences, act as a strategy to increase sales productivity, win rates, deal size, and shorten new reps training times and sales cycles.

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