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5 Minutes to Pipeline: How to Convert Event Buying Signals into Revenue

B2B marketers spend the majority of their marketing spend on in-person events, yet most continue to treat event planning and execution very tactically. When prospects and customers take time out of their busy schedule to attend your event, they are making an investment in your business. So how can B2B marketers leverage that investment, capturing attendee buying signals and engaging with those buyers in more relevant interactions before, during, and after your event?

During this webinar, join Guest Speaker Laura Ramos, Forrester Research's VP and Principal Analyst, to preview new research that shows how B2B marketers are leveraging event and marketing automation to shift events from point-in-time interactions to continuous engagement. Certain’s VP of Marketing, Kristen Alexander, will join Laura to explore how Event Automation enables marketers to capture over 300 data points of rich attendee data so you can deliver personalized attendee experiences that increase buyer engagement, build brand loyalty, and grow pipeline.

Join this webinar to learn:

- Why marketers typically miss out on gaining enormous new insight into buyers from in-person B2B events
- Four top ways marketers are digitizing their in-person events, resulting in new business value
- How to integrate event and marketing automation to capture rich attendee data, enhance lead and engagement scoring, and drive revenue from in-person events
- How to leverage EventStream to launch event campaigns in marketing automation in 5 minutes or less
Recorded Nov 3 2016 45 mins
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Presented by
Laura Ramos, Vice President & Principal Analyst at Forrester and Kristen Alexander, VP of Marketing at Certain
Presentation preview: 5 Minutes to Pipeline: How to Convert Event Buying Signals into Revenue

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  • 5 Minutes to Pipeline: How to Convert Event Buying Signals into Revenue Recorded: Nov 3 2016 45 mins
    Laura Ramos, Vice President & Principal Analyst at Forrester and Kristen Alexander, VP of Marketing at Certain
    B2B marketers spend the majority of their marketing spend on in-person events, yet most continue to treat event planning and execution very tactically. When prospects and customers take time out of their busy schedule to attend your event, they are making an investment in your business. So how can B2B marketers leverage that investment, capturing attendee buying signals and engaging with those buyers in more relevant interactions before, during, and after your event?

    During this webinar, join Guest Speaker Laura Ramos, Forrester Research's VP and Principal Analyst, to preview new research that shows how B2B marketers are leveraging event and marketing automation to shift events from point-in-time interactions to continuous engagement. Certain’s VP of Marketing, Kristen Alexander, will join Laura to explore how Event Automation enables marketers to capture over 300 data points of rich attendee data so you can deliver personalized attendee experiences that increase buyer engagement, build brand loyalty, and grow pipeline.

    Join this webinar to learn:

    - Why marketers typically miss out on gaining enormous new insight into buyers from in-person B2B events
    - Four top ways marketers are digitizing their in-person events, resulting in new business value
    - How to integrate event and marketing automation to capture rich attendee data, enhance lead and engagement scoring, and drive revenue from in-person events
    - How to leverage EventStream to launch event campaigns in marketing automation in 5 minutes or less
  • Learn Advanced Lead and Event Engagement Scoring Best Practices Recorded: Aug 4 2016 71 mins
    Certain Inc.
    What if you could scale your events and launch an event marketing campaign in only five minutes in Oracle Eloqua? Sounds too good to be true? Launching events and creating highly targeted marketing campaigns doesn’t have to be time-intensive, difficult work. We’ll show you how to implement these types of campaigns in minutes at our Oracle Eloqua User Group. Take a look at our Oracle Eloqua User Group recording and we’ll provide you with marketing shortcuts and best practices to maximize the efficiency of your event marketing workflow.
Certain Event Automation
Certain Event Automation

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  • Title: 5 Minutes to Pipeline: How to Convert Event Buying Signals into Revenue
  • Live at: Nov 3 2016 5:00 pm
  • Presented by: Laura Ramos, Vice President & Principal Analyst at Forrester and Kristen Alexander, VP of Marketing at Certain
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