5 Minutes to Pipeline: How to Convert Event Buying Signals into Revenue

Presented by

Laura Ramos, Vice President & Principal Analyst at Forrester and Kristen Alexander, VP of Marketing at Certain

About this talk

B2B marketers spend the majority of their marketing spend on in-person events, yet most continue to treat event planning and execution very tactically. When prospects and customers take time out of their busy schedule to attend your event, they are making an investment in your business. So how can B2B marketers leverage that investment, capturing attendee buying signals and engaging with those buyers in more relevant interactions before, during, and after your event? During this webinar, join Guest Speaker Laura Ramos, Forrester Research's VP and Principal Analyst, to preview new research that shows how B2B marketers are leveraging event and marketing automation to shift events from point-in-time interactions to continuous engagement. Certain’s VP of Marketing, Kristen Alexander, will join Laura to explore how Event Automation enables marketers to capture over 300 data points of rich attendee data so you can deliver personalized attendee experiences that increase buyer engagement, build brand loyalty, and grow pipeline. Join this webinar to learn: - Why marketers typically miss out on gaining enormous new insight into buyers from in-person B2B events - Four top ways marketers are digitizing their in-person events, resulting in new business value - How to integrate event and marketing automation to capture rich attendee data, enhance lead and engagement scoring, and drive revenue from in-person events - How to leverage EventStream to launch event campaigns in marketing automation in 5 minutes or less

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Certain® provides the leading enterprise event automation solution that helps both data-driven marketers and event professionals to bring events into cross-channel marketing campaigns; use rich attendee insights to improve sales & marketing results; and deliver credible event ROI. Certain’s event automation software supports a full range of events – from small meetings and educational sessions, to large conferences and world events. http://www.certain.com.