How National Instruments Automated Marketing for 1,700 Events

Presented by

James Huddleston, Sr. Director of Product Marketing; Helena Lewis, Sr. Group Manager-- Marketing Operations and Technology

About this talk

National Instruments is a Fortune 1000 company that provides test, measurement, and control solutions that allow scientists and engineers to innovate and integrate technologies faster. National Instruments runs 1,700 live events globally per year including user conferences, roadshows, and local events. As their event program has grown over time with goals to increase event attendance and engagement, the investment in manual processes throughout the event lifecycle has grown as well, requiring resources from regional and country teams, marketing, event planning and data management teams. To address this problem, National Instruments is reengineering their event program using Certain Event Automation integrated with the Oracle Eloqua Program Canvas to deliver highly repeatable and scalable event marketing using templated event workflows to eliminate manual processes and re-focus efforts on delivering the best customer experience. During this webinar, you will learn how to: - Scale your event program by standardizing your event campaigns and increasing operational efficiencies - Create and launch event campaigns in Oracle Eloqua in 5 minutes or less using EventStream - Deploy business applications that leverage the power of the Oracle Eloqua Program Canvas to deliver more profitable marketing outcomes - Deliver repeatable results from your event program Speakers: James Huddleston, Sr. Director of Product Marketing -- Certain Helena Lewis, Sr. Group Manager-- Marketing Operations and Technology at National Instruments

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Certain® provides the leading enterprise event automation solution that helps both data-driven marketers and event professionals to bring events into cross-channel marketing campaigns; use rich attendee insights to improve sales & marketing results; and deliver credible event ROI. Certain’s event automation software supports a full range of events – from small meetings and educational sessions, to large conferences and world events.