ABM is a Team Sport: Stories from the Field

Presented by

Kristen Alexander, Jessica Fewless, & Rose Morabito

About this talk

You’ve seen the headlines. You’ve read the success stories. You know Account-Based Marketing (ABM) is key to your continued success. But how do you translate everything you’ve heard into execution and results for your organization? We’ll go beyond the buzz and hype surrounding the strategy and share real-world stories from two ABM pros. In this webinar, they will cover: -Their ABM campaign ideation, collaboration and measurement strategies -How they leveraged different teams to execute successful campaigns -Best practices for running integrated ABM campaigns

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Certain® provides the leading enterprise event automation solution that helps both data-driven marketers and event professionals to bring events into cross-channel marketing campaigns; use rich attendee insights to improve sales & marketing results; and deliver credible event ROI. Certain’s event automation software supports a full range of events – from small meetings and educational sessions, to large conferences and world events. http://www.certain.com.