Using Event Data to Drive Business Goals

Presented by

Wendy Phillips, James Huddleston, and Shelby Anderson

About this talk

Events represent one of your biggest marketing expenditures, but, if executed well, can deliver some of the highest levels of ROI amongst all other initiatives. But event success relies on more than the size of your checkbook. To find true, quantifiable success, you need a strategy that will turn heads and cut through the noise of the event floor. Join Wendy Phillips (Sales Vice President at Certain), James Huddleston (Senior Product Marketing Director), and Shelby Anderson (Senior Marketing Specialist at Aon) for our next webinar: Using Event Data to Drive Business Goals: A Financial Services Perspective on Thursday, August 23rd. You’ll learn: - Fundamental elements for using mobile to increase event revenue - Best practices for identifying buying signals and turning those into selling strategies - Tips for enriching event engagement - Ways to align your mobile event strategy with your overall company goals Take the next steps to unlocking an unparalleled event strategy. Register now.

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Certain® provides the leading enterprise event automation solution that helps both data-driven marketers and event professionals to bring events into cross-channel marketing campaigns; use rich attendee insights to improve sales & marketing results; and deliver credible event ROI. Certain’s event automation software supports a full range of events – from small meetings and educational sessions, to large conferences and world events. http://www.certain.com.