Masters of Data: Connecting Events to Results

Presented by

Jon Phillips, VP of Product Management, Certain

About this talk

As the importance of data grows for marketing organizations, marketing ops is taking on an increasingly prominent role. Events, the channel that delivers the highest engagement, is the one channel marketing ops pros have struggled to incorporate into their data strategy and is the final frontier for digital transformation. Brad West, Global Manager, Marketing Technology at Rockwell, will walk through how Rockwell has transformed their marketing ops organization globally. Supported with a strong data strategy for events, Rockwell captures more intent data and develops detailed insights on their attendees. Using these insights, Rockwell’s marketing and sales teams are take personalized, real-time action to drive better results and improved efficiency.

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Certain® provides the leading enterprise event automation solution that helps both data-driven marketers and event professionals to bring events into cross-channel marketing campaigns; use rich attendee insights to improve sales & marketing results; and deliver credible event ROI. Certain’s event automation software supports a full range of events – from small meetings and educational sessions, to large conferences and world events.