Why ABM Should be at the Center of Your Digital Events Strategy

Presented by

James Huddleston, VP of Marketing, Certain

About this talk

With the recent increase in digital, virtual and hybrid events, event professionals and marketers are faced with a number of questions as they map out their strategies for the year ahead. How do you truly personalize an attendee experience when the event goes digital? And how can you ensure that you’re offering each individual attendee some semblance of the energy and momentum that comes from connecting with people face-to-face? If the past few years have taught us anything, it’s that account-based marketing (ABM) and events go hand-in-hand. Whether you’re hosting, sponsoring or attending, events provide sales and marketing teams with key insights that can help establish and deepen relationships with prospects and customers, so applying an ABM strategy to events allows you to focus your time and efforts on engaging with a set list of priority contacts within your target accounts. Join Certain and Engagio as we discuss why ABM should be at the center of your digital events strategy to help deliver business results from your events, including tips and best practices to take your digital events to the next level.

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Certain® provides the leading enterprise event automation solution that helps both data-driven marketers and event professionals to bring events into cross-channel marketing campaigns; use rich attendee insights to improve sales & marketing results; and deliver credible event ROI. Certain’s event automation software supports a full range of events – from small meetings and educational sessions, to large conferences and world events. http://www.certain.com.