Name: The New Bathtub Curve
Start: 2025-10-30T17:00:00Z
End: 2025-10-30T17:00:30.000Z
Location: BrightTALK
Rating: 4.8

Backblaze is a leading independent cloud provider that makes it astonishingly easy for people to store, protect, and use their data. Its B2 Cloud Storage platform offers always-hot, S3 compatible object storage that’s readily available through APIs, CLI, Web UI, and 3rd party integrations--to seamlessly support ranging workflows and fit hybrid cloud, multi-cloud, and other IaaS strategies. Its computer backup solutions offer automatic data protection for business fleets and home Mac and PC. We're here on BrightTalk to unpack product and solution updates, discuss best practices around data storage and protection, and openly share hard drive stats based on our experience spinning >200,000 drives. Thanks for joining us.

It’s 2025 and there’s an integration for everything, including using object storage and Kubernetes in the cloud. But, there are still technical challenges and required workarounds to give your cloud-native app a stateful data repository. In this webinar, Sr. Solutions Engineer Kevin Lott and Product Marketing Manager Maddie Presland explain the current state of Kubernetes storage options, emerging open source projects we’re excited about, and a demo showcasing how you can leverage Backblaze B2 Cloud Storage with the Mountpoint for Amazon S3 container storage interface (CSI) driver.

By registering to this event you agree to receive more information about Backblaze and possibly other partnership products and services. If you decide you are not interested in receiving these communications you will always have the option to opt-out of receiving them by clicking the “Unsubscribe” link provided in the email.

The State of K8s + S3 Compatible Storage

Every number tells a story—and at Backblaze, we openly publish those numbers, for better or (sometimes) worse. Join us for The Stats Lab, where our engineers and analysts unpack insights from our long-running Drive Stats, revamped Network Stats, and brand new Performance Stats reports. We’ll reveal the real-world data powering our reliability, how transparency drives innovation, and what these trends mean for customers operating at petabyte scale.

Whether you’re optimizing AI workloads, building resilient media pipelines, or improving cost-to-performance ratios, you’ll come away with new ways to measure and achieve performance excellence.

By registering to this event you agree to receive more information about Backblaze and possibly other partnership products and services. If you decide you are not interested in receiving these communications you will always have the option to opt-out of receiving them by clicking the “Unsubscribe” link provided in the email.

The Stats Lab: Inside the Data Driving Cloud Performance

Join experts from Backblaze and Dimensional Research to explore findings from a new 2025 survey of 400+ IT leaders. Learn why nearly all organizations face hidden storage costs, what’s driving egress and interoperability challenges, and how a transparent approach to cloud can put control back in your hands.

Key Topics:
-How surprise fees erode cloud budgets and flexibility
-What IT teams are doing to fight back (dataset reduction, shorter retention, hybrid moves)
-Why open clouds and predictable pricing are the future

By registering to this event you agree to receive more information about Backblaze and possibly other partnership products and services. If you decide you are not interested in receiving these communications you will always have the option to opt-out of receiving them by clicking the “Unsubscribe” link provided in the email.

The Hidden Cost of Cloud Storage — and How to Break Free

Data security is no longer optional—it’s a critical requirement for every business storing valuable information in the cloud. In this webinar, we’ll walk through how Backblaze B2 Cloud Storage protects data at rest and in transit, while giving you full control over encryption practices. You’ll gain a clear understanding of encryption basics, customer-managed keys, and how encryption fits into compliance and security best practices for modern cloud architectures.

To make things practical, we’ll go beyond theory and show you encryption in action. Backblaze Chief Technical Evangelist Pat Patterson will demonstrate live code samples, showing a range of encryption workflows with Backblaze B2. Whether you’re a developer, architect, or IT professional, you’ll leave with the hands-on knowledge you need to implement encryption effectively and confidently in your own data pipelines.

By registering to this event you agree to receive more information about Backblaze and possibly other partnership products and services. If you decide you are not interested in receiving these communications you will always have the option to opt-out of receiving them by clicking the “Unsubscribe” link provided in the email.

Data Encryption in Backblaze B2 Cloud Storage

Behind every successful AI initiative is a robust, scalable data layer. This talk explores how object storage supports every phase of the AI lifecycle, from data ingestion and labeling to model deployment and monitoring. We’ll explore how strategic use of object storage across the AI lifecycle enables scalable, efficient pipelines by aligning performance with workload needs. Whether you’re launching your first AI use case or scaling enterprise models, your data architecture decisions today will shape your success tomorrow.

By registering to this event you agree to receive more information about Backblaze and possibly other partnership products and services. If you decide you are not interested in receiving these communications you will always have the option to opt-out of receiving them by clicking the “Unsubscribe” link provided in the email.

The AI Pipeline Starts with Storage: Architecting Scalable Data Foundations

This webinar will explore critical cloud security features and best practices. We will discuss best practices regarding encryption, Object Lock, access keys, and role-based access controls (RBAC), as well as delve into new enhancements from Backblaze like Anomaly Alerts for exfiltration detection. Attendees will learn how to leverage these advanced controls to strengthen their data protection strategies, mitigate risks, and ensure a robust cloud security posture in today's evolving threat landscape.

By registering to this event you agree to receive more information about Backblaze, and possibly other partnership products and services. If you decide you are not interested in receiving these communications you will always have the option to opt-out of receiving them by clicking the “Unsubscribe” link provided in the email.

Securing Your Data in the Cloud: Key Features and Strategies

Physical AI, new and better LLMs, and efficiently deploying AI agents are just three of the recurring topics we saw at Ai4 2025 in Las Vegas, August 11th-13th. How will data storage needs change (or surprisingly, stay the same) to serve current and future breakthroughs in impactful AI? Join us for a recap of what we saw (and learned) at Ai4, and how cloud object storage continues to be the foundation of AI data pipelines.

By registering to this event you agree to receive more information about Backblaze, and possibly other partnership products and services. If you decide you are not interested in receiving these communications you will always have the option to opt-out of receiving them by clicking the “Unsubscribe” link provided in the email.

Cloud Data Storage and the Future of AI: Ai4 2025 Conference Recap

Join us for a quick session with Backblaze and Twelve Labs to dig deeper and discover more high-value content from tape shelves and legacy silos and fuel new revenue opportunities. You’ll hear real-world success stories and leave with a practical roadmap for migrating, enriching, and monetizing your archive.

By registering to this event you agree to receive more information about Backblaze, TwelveLabs, and possibly other partnership products and services. If you decide you are not interested in receiving these communications you will always have the option to opt-out of receiving them by clicking the “Unsubscribe” link provided in the email.

Unlock Your Media Archive: Faster Access and New Monetization Opportunities with Cloud Storage and AI

Join the Backblaze Drive Stats team to hear highlights from the Q2 2025 Drive Stats report.

About Drive Stats
Based on more than 11 years of drive data and covering 30+ hard drive models, the Q2 2025 Drive Stats report uniquely calls out the annualized failure rates of the drives Backblaze uses in operating over three exabytes of cloud storage. Whether you use one hard drive or manage an entire data center, you’re sure to come away with practical and valuable information you can use.

By registering to this event you agree to receive more information about Backblaze and possibly other partnership products and services. If you decide you are not interested in receiving these communications you will always have the option to opt-out of receiving them by clicking the “Unsubscribe” link provided in the email.

Backblaze Drive Stats Q2 2025

Hybrid workflows are quickly becoming the most efficient way to balance real-time production demands with long-term content protection. In this session, we’ll break down what a practical hybrid model looks like for media & entertainment teams to achieve maximum workflow efficiency and business continuity while controlling costs.

By registering to this event you agree to receive more information about Backblaze, and possibly other partnership products and services. If you decide you are not interested in receiving these communications you will always have the option to opt-out of receiving them by clicking the “Unsubscribe” link provided in the email.

Hybrid Cloud for Media and Entertainment: Extending On-Prem Workflows Smartly

Discover how Backblaze’s new enterprise web console brings zero-trust principles to cloud storage management. In this webinar, we’ll highlight key features including role-based access controls (RBAC), multi-factor authentication (MFA), SSO and SCIM integrations, and multi-region bucket creation. Learn how IT teams and MSPs can securely manage B2 Cloud Storage across users and locations with improved control, visibility, and compliance. Plus, find out how to join the private preview program ahead of general availability.

By registering to this event you agree to receive more information about Backblaze and possibly other partnership products and services. If you decide you are not interested in receiving these communications you will always have the option to opt-out of receiving them by clicking the “Unsubscribe” link provided in the email.

Simplifying Zero-Trust Cloud Storage: Introducing Backblaze's Enterprise Web Console

Unlock deeper visibility and control over your data with Backblaze B2's new Bucket Access Log feature. In this webinar, we’ll explore how you can harness this powerful logging capability to gain granular insights into every access request made to your B2 buckets. You’ll learn how to enable and configure access logs, understand the structure and contents of log entries, and apply practical querying techniques to analyze usage patterns, troubleshoot access issues, and enhance your security posture.

Whether you’re an administrator seeking better observability or a developer building automated monitoring solutions, this session will provide the knowledge and tools to make the most of Backblaze B2's Bucket Access Logs. Live demonstrations will show how to query logs from analysis platforms such as SQL engines, empowering you to transform raw log data into actionable intelligence.

Join us to take full control of your B2 bucket activity and optimize your storage workflows with confidence.

By registering to this event you agree to receive more information about Backblaze and possibly other partnership products and services. If you decide you are not interested in receiving these communications you will always have the option to opt-out of receiving them by clicking the “Unsubscribe” link provided in the email.

Querying the Backblaze B2 Bucket Access Log

For years, fears of leaks, unpredictable performance, and runaway costs kept media workflows tethered to on-prem infrastructure. As production teams grow more decentralized and the adoption of cloud-based tools increase, the evolution of cloud storage provides media professionals much to consider for efficient, future-forward workflows. Join us to see what's changed to make hybrid and cloud-first pipelines not only possible, but practical, and how you can take advantage.

By registering to this event you agree to receive more information about Backblaze and possibly other partnership products and services. If you decide you are not interested in receiving these communications you will always have the option to opt-out of receiving them by clicking the “Unsubscribe” link provided in the email.

Beyond the Hype: Why and Where Cloud Storage Fits Media & Post-Production Workflows

In the evolving landscape of big data, efficient and scalable data lake management is paramount. Traditional table formats like Apache Hive have served well but come with limitations in schema evolution, partitioning flexibility, and transaction support. Apache Iceberg has emerged as a robust solution, addressing these challenges with features like ACID transactions, hidden partitioning, and time-travel.

This webinar delves into the integration of Apache Iceberg with Backblaze B2 Cloud Storage. You will learn how Iceberg's architecture optimizes query performance and data management when paired with Backblaze B2. The session will include practical demonstrations using the Drive Stats data set, showcasing query executions through platforms such as Snowflake, Trino, and DuckDB.

Key Takeaways:

* Understand the limitations of traditional table formats and how Apache Iceberg overcomes them.
* Learn how to leverage Backblaze B2's scalable storage for efficient data lake operations.
* Gain insights into real-world applications and query optimizations using Iceberg with Backblaze B2.

Join us to discover how combining Apache Iceberg with Backblaze B2 can revolutionize your data lake strategy, offering enhanced performance, flexibility, and cost savings.

By registering to this event you agree to receive more information about Backblaze and possibly other partnership products and services. If you decide you are not interested in receiving these communications you will always have the option to opt-out of receiving them by clicking the “Unsubscribe” link provided in the email.

Modernizing Data Lakes with Apache Iceberg on Backblaze B2

Join me, Pat Patterson, Chief Technical Evangelist at Backblaze, as I introduce our new webinar series, Backblaze Tech Lab. I'll explain the webinar format, share our schedule for the next few weeks, and bring you the latest news from the world of Backblaze.

By registering to this event you agree to receive more information about Backblaze and possibly other partnership products and services. If you decide you are not interested in receiving these communications you will always have the option to opt-out of receiving them by clicking the “Unsubscribe” link provided in the email.

Welcome to Backblaze Tech Lab!

Announced in May 2025, Backblaze B2 Overdrive delivers terabit speed at exabyte scale with pricing starting at $15/TB/month, including unlimited free egress. In this session, we’ll take you on a deep dive into B2 Overdrive’s architecture, explaining how B2 Overdrive scales to meet the demands of AI training, model deployment, and real-time analytics.

By registering to this event you agree to receive more information about Backblaze and possibly other partnership products and services. If you decide you are not interested in receiving these communications you will always have the option to opt-out of receiving them by clicking the “Unsubscribe” link provided in the email.

How Backblaze B2 Overdrive Achieves Terabit-Speed Storage Throughput

Join the Backblaze Drive Stats team to hear highlights from the Q1 2025 Drive Stats report, including how we automated the whole shebang of the Drive Stats data analysis in Snowflake, plus a few other tidbits.

About Drive Stats
Based on more than 11 years of drive data and covering 30+ hard drive models, the Q1 2025 Drive Stats report uniquely calls out the annualized failure rates of the drives Backblaze uses in operating over three exabytes of cloud storage. Whether you use one hard drive or manage an entire data center, you’re sure to come away with practical and valuable information you can use.

By registering to this event you agree to receive more information about Backblaze and possibly other partnership products and services. If you decide you are not interested in receiving these communications you will always have the option to opt-out of receiving them by clicking the “Unsubscribe” link provided in the email.

Backblaze Drive Stats Q1 2025

The traditional “bathtub curve” has long shaped how we think about drive failures: high early defects, a stable middle life, then a wear-out period. But 13 years of Drive Stats data and three different bathtub curve analyses in 2013, 2021, and 2025 challenge that view. In this webinar, we’ll explore how real-world drive failure trends are shifting. Join us to dive into both how we ran the numbers, and what it means for the state of storage more broadly.

By registering to this event you agree to receive more information about Backblaze and possibly other partnership products and services. If you decide you are not interested in receiving these communications you will always have the option to opt-out of receiving them by clicking the “Unsubscribe” link provided in the email.

The New Bathtub Curve

Cloud Storage

Drive Stats

Cloud Computing

Storage Infrastructure

Storage Capacity

Cloud Infrastructure

Cloud Backup

Cloud Native

Hybrid Cloud

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The New Bathtub Curve

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Backblaze