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How to Make your Marketing Strategy Customer Obsessed

As marketers, today, we face more challenges and higher business demands than ever before. Our reality is “do more with less, using new technologies”. No small feat, indeed.

To succeed, we have to rethink our marketing and do away with the hurdles that hold us back. As marketers, we must demand – and deliver – more transformation.

Join us to learn:
- Forrester’s five market imperatives for becoming customer obsessed
- Why a “mobile first” strategy will not be enough to win and retain your customers
- How context is transforming marketing, and what it means for your business

You’ll walk away with powerful, proven ideas for delivering amazing customer experiences and keeping your marketing relevant during future, inevitable disruptions!
Recorded Dec 12 2016 50 mins
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Presented by
Thomas Husson, VP and Principal Analyst, Forrester
Presentation preview: How to Make your Marketing Strategy Customer Obsessed

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    - Forrester’s five market imperatives for becoming customer obsessed
    - Why a “mobile first” strategy will not be enough to win and retain your customers
    - How context is transforming marketing, and what it means for your business

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  • Title: How to Make your Marketing Strategy Customer Obsessed
  • Live at: Dec 12 2016 4:00 pm
  • Presented by: Thomas Husson, VP and Principal Analyst, Forrester
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