Align your c-suite: A CMO's playbook for securing buy-in

Presented by

Paige O'Neil Chief Marketing Officer, Sitecore; Stefan Tornquist VP Research, Econsultancy

About this talk

Most executives don’t really understand the technology and processes required for successful digital transformation, and in turn underestimate the effort, time, and cost required. Neither do they understand the expected results. Which is a problem, because meeting modern customer expectations demands digital investment. You know that, but you need buy-in from the rest of your C-Suite. Discover how to win their support. Our on-demand C-Suite alignment webinar outlines the perceptions and motivations of: CEOs CTOs CFOs Head of Sales Discover what matters to them, the specific language that resonates, and how to inspire each to action.
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