Align your c-suite: A CMO's playbook for securing buy-in

Digital disruption is happening across the globe—and Asia is no exception. Spanning industries and crossing borders, the question is no longer should you invest in digital technologies and strategies, but when, where, and how much?

Hear from IDC Analyst Daniel-Zoe Jimenez on how marketing leaders in Asia can and do drive digital transformation in their organisations. Key discussion points include:

- Digital transformation – how should marketers think about it?
- What is marketing’s role in digital transformation?
- How to create a digital transformation roadmap
- Marketing technology for digital transformation

We know that personalization is a capability that most marketers aspire to deliver, but research shows that very few actually do.

To help you get on board the Path to Personalization, we’ve created a jam-packed session that will cover:

Steps to launching a future-proof personalization strategy that’s data-driven, generates brand loyalty, increases conversions, and is ready for any new device that emerges on the market.

Companies who are doing it right—and how they’re doing it.

The team you need, and much more!

We know that personalization is a capability that most marketers aspire to deliver, but research shows that very few actually do.

To help you get on board the Path to Personalization, we’ve created a jam-packed session that will cover:

Steps to launching a future-proof personalization strategy that’s data-driven, generates brand loyalty, increases conversions, and is ready for any new device that emerges on the market.

Companies who are doing it right—and how they’re doing it.

The team you need, and much more!

We know that personalization is a capability that most marketers aspire to deliver, but research shows that very few actually do.

To help you get on board the Path to Personalization, we’ve created a jam-packed session that will cover:

Steps to launching a future-proof personalization strategy that’s data-driven, generates brand loyalty, increases conversions, and is ready for any new device that emerges on the market.

Companies who are doing it right—and how they’re doing it.

The team you need, and much more!

Between content marketing and omnichannel strategies, operational challenges in marketing revolve around content production. The scale, pace, and ambition of providing content to an abundance of channels becomes the bottleneck for delivering customer experiences. This is The Content Crisis.

As we look ahead, channels will continue to be more decentralized, making content even less manageable. So, what can be done? Brands need to manage their content planning and organization tools with their delivery and optimization tools - enabling ownership of the entire content life cycle.

Join us in this webinar and learn:

• What really keeps CMOs awake at night?
• How to clarify your content process?
• How to leverage technology to support the entire content life cycle?

Between content marketing and omnichannel strategies, operational challenges in marketing revolve around content production. The scale, pace, and ambition of providing content to an abundance of channels becomes the bottleneck for delivering customer experiences. This is The Content Crisis.

As we look ahead, channels will continue to be more decentralized, making content even less manageable. So, what can be done? Brands need to manage their content planning and organization tools with their delivery and optimization tools - enabling ownership of the entire content life cycle.

Join us in this webinar and learn:

• What really keeps CMOs awake at night?
• How to clarify your content process?
• How to leverage technology to support the entire content life cycle?

Between content marketing and omnichannel strategies, operational challenges in marketing revolve around content production. The scale, pace, and ambition of providing content to an abundance of channels becomes the bottleneck for delivering customer experiences. This is The Content Crisis.

As we look ahead, channels will continue to be more decentralized, making content even less manageable. So, what can be done? Brands need to manage their content planning and organization tools with their delivery and optimization tools - enabling ownership of the entire content life cycle.

Join us in this webinar and learn:

• What really keeps CMOs awake at night?
• How to clarify your content process?
• How to leverage technology to support the entire content life cycle?

The biggest barrier to effective personalization isn’t a lack of data; it’s overconfidence. How do we know? We recently asked more than 350 CMOs and senior marketing executives how their brand personalizes customer experiences, and their answers were fascinating.

Join Sitecore CMO Paige O’Neill and SoDA Executive Director Tom Beck as they dive into the findings of the research to reveal:

• Why senior marketers may not be as good at personalization as they think
• The biggest priorities for marketing departments
• Top findings of the research — including investment plans, adoption, priorities, and key challenges
• Actionable insights to move forward
• Concrete examples of the trends among CMOs across global markets, and more

The biggest barrier to effective personalization isn’t a lack of data; it’s overconfidence. How do we know? We recently asked more than 350 CMOs and senior marketing executives how their brand personalizes customer experiences, and their answers were fascinating.

Join Sitecore CMO Paige O’Neill and SoDA Executive Director Tom Beck as they dive into the findings of the research to reveal:

• Why senior marketers may not be as good at personalization as they think
• The biggest priorities for marketing departments
• Top findings of the research — including investment plans, adoption, priorities, and key challenges
• Actionable insights to move forward
• Concrete examples of the trends among CMOs across global markets, and more

The biggest barrier to effective personalization isn’t a lack of data; it’s overconfidence. How do we know? We recently asked more than 350 CMOs and senior marketing executives how their brand personalizes customer experiences, and their answers were fascinating.

Join Sitecore CMO Paige O’Neill and SoDA Executive Director Tom Beck as they dive into the findings of the research to reveal:

• Why senior marketers may not be as good at personalization as they think
• The biggest priorities for marketing departments
• Top findings of the research — including investment plans, adoption, priorities, and key challenges
• Actionable insights to move forward
• Concrete examples of the trends among CMOs across global markets, and more

Most executives don’t really understand the technology and processes required for successful digital transformation, and in turn underestimate the effort, time, and cost required. Neither do they understand the expected results.

Which is a problem, because meeting modern customer expectations demands digital investment. You know that, but you need buy-in from the rest of your C-Suite. Discover how to win their support.

Our on-demand C-Suite alignment webinar outlines the perceptions and motivations of:

CEOs

CTOs

CFOs

Head of Sales

Discover what matters to them, the specific language that resonates, and how to inspire each to action.

Most executives don’t really understand the technology and processes required for successful digital transformation, and in turn underestimate the effort, time, and cost required. Neither do they understand the expected results.

Which is a problem, because meeting modern customer expectations demands digital investment. You know that, but you need buy-in from the rest of your C-Suite. Discover how to win their support.

Our on-demand C-Suite alignment webinar outlines the perceptions and motivations of:

CEOs

CTOs

CFOs

Head of Sales

Discover what matters to them, the specific language that resonates, and how to inspire each to action.

Most executives don’t really understand the technology and processes required for successful digital transformation, and in turn underestimate the effort, time, and cost required. Neither do they understand the expected results.

Which is a problem, because meeting modern customer expectations demands digital investment. You know that, but you need buy-in from the rest of your C-Suite. Discover how to win their support.

Our on-demand C-Suite alignment webinar outlines the perceptions and motivations of:

CEOs

CTOs

CFOs

Head of Sales

Discover what matters to them, the specific language that resonates, and how to inspire each to action.