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The CMO Guide to Personalization Trends: SoDA & Sitecore

The biggest barrier to effective personalization isn’t a lack of data; it’s overconfidence. How do we know? We recently asked more than 350 CMOs and senior marketing executives how their brand personalizes customer experiences, and their answers were fascinating.

Join Sitecore CMO Paige O’Neill and SoDA Executive Director Tom Beck as they dive into the findings of the research to reveal:

• Why senior marketers may not be as good at personalization as they think
• The biggest priorities for marketing departments
• Top findings of the research — including investment plans, adoption, priorities, and key challenges
• Actionable insights to move forward
• Concrete examples of the trends among CMOs across global markets, and more
Recorded Feb 25 2020 63 mins
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Presented by
Paige O'Neill, CMO, Sitecore; Tom Beck, Executive Director, SoDA
Presentation preview: The CMO Guide to Personalization Trends: SoDA & Sitecore

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  • Channel
  • Channel profile
  • Impact of Effective Personalisation: Three ANZ customers tell their story Recorded: Apr 23 2020 46 mins
    Jo Gartner, Digital Marketing Project Manager at Dexus
    Join us to hear about the impact of effective personalisation for three Sitecore customers across the education, property and finance sectors:
    - Jo Gartner from Dexus Property
    - Luke Williams from Australian Catholic University
    - Ingrid Gotz from Telstra Super

    They will share how they built their platforms for personalisation and then achieved real results using Sitecore Experience Platform and its marketing capabilities. You’ll learn the very familiar challenges that they faced, and how they overcame them to realise business value with their digital transformation.
  • Digital Transformation in Asia and Emerging Markets Recorded: Apr 22 2020 60 mins
    Upali Dasgupta, Marketing Director, Asia, Sitecore; Daniel-Zoe Jimenez, AVP and Head of Digital Transformation, IDC
    Digital disruption is happening across the globe—and Asia is no exception. Spanning industries and crossing borders, the question is no longer should you invest in digital technologies and strategies, but when, where, and how much?

    Hear from IDC Analyst Daniel-Zoe Jimenez on how marketing leaders in Asia can and do drive digital transformation in their organisations. Key discussion points include:

    - Digital transformation – how should marketers think about it?
    - What is marketing’s role in digital transformation?
    - How to create a digital transformation roadmap
    - Marketing technology for digital transformation
  • The Path to Personalization: Learn how to get moving along the path quickly Recorded: Mar 10 2020 39 mins
    Sean Rusinko, Industry Business Lead – Retail & Hospitality, Sitecore
    We know that personalization is a capability that most marketers aspire to deliver, but research shows that very few actually do.

    To help you get on board the Path to Personalization, we’ve created a jam-packed session that will cover:

    Steps to launching a future-proof personalization strategy that’s data-driven, generates brand loyalty, increases conversions, and is ready for any new device that emerges on the market.

    Companies who are doing it right—and how they’re doing it.

    The team you need, and much more!
  • The Path to Personalization: Learn how to get moving along the path quickly Recorded: Mar 10 2020 39 mins
    Sean Rusinko, Industry Business Lead – Retail & Hospitality, Sitecore
    We know that personalization is a capability that most marketers aspire to deliver, but research shows that very few actually do.

    To help you get on board the Path to Personalization, we’ve created a jam-packed session that will cover:

    Steps to launching a future-proof personalization strategy that’s data-driven, generates brand loyalty, increases conversions, and is ready for any new device that emerges on the market.

    Companies who are doing it right—and how they’re doing it.

    The team you need, and much more!
  • The Path to Personalization: Learn how to get moving along the path quickly Recorded: Mar 10 2020 39 mins
    Sean Rusinko, Industry Business Lead – Retail & Hospitality, Sitecore
    We know that personalization is a capability that most marketers aspire to deliver, but research shows that very few actually do.

    To help you get on board the Path to Personalization, we’ve created a jam-packed session that will cover:

    Steps to launching a future-proof personalization strategy that’s data-driven, generates brand loyalty, increases conversions, and is ready for any new device that emerges on the market.

    Companies who are doing it right—and how they’re doing it.

    The team you need, and much more!
  • Solving the Content Crisis Recorded: Mar 3 2020 47 mins
    Stephanie Stahl, General Manager, Content Marketing Institute; Tim Pashuysen, CSO, Sitecore Content Hub
    Between content marketing and omnichannel strategies, operational challenges in marketing revolve around content production. The scale, pace, and ambition of providing content to an abundance of channels becomes the bottleneck for delivering customer experiences. This is The Content Crisis.

    As we look ahead, channels will continue to be more decentralized, making content even less manageable. So, what can be done? Brands need to manage their content planning and organization tools with their delivery and optimization tools - enabling ownership of the entire content life cycle.

    Join us in this webinar and learn:

    • What really keeps CMOs awake at night?
    • How to clarify your content process?
    • How to leverage technology to support the entire content life cycle?
  • Solving the Content Crisis Recorded: Mar 3 2020 47 mins
    Stephanie Stahl, General Manager, Content Marketing Institute; Tim Pashuysen, CSO, Sitecore Content Hub
    Between content marketing and omnichannel strategies, operational challenges in marketing revolve around content production. The scale, pace, and ambition of providing content to an abundance of channels becomes the bottleneck for delivering customer experiences. This is The Content Crisis.

    As we look ahead, channels will continue to be more decentralized, making content even less manageable. So, what can be done? Brands need to manage their content planning and organization tools with their delivery and optimization tools - enabling ownership of the entire content life cycle.

    Join us in this webinar and learn:

    • What really keeps CMOs awake at night?
    • How to clarify your content process?
    • How to leverage technology to support the entire content life cycle?
  • Solving the Content Crisis Recorded: Mar 3 2020 47 mins
    Stephanie Stahl, General Manager, Content Marketing Institute; Tim Pashuysen, CSO, Sitecore Content Hub
    Between content marketing and omnichannel strategies, operational challenges in marketing revolve around content production. The scale, pace, and ambition of providing content to an abundance of channels becomes the bottleneck for delivering customer experiences. This is The Content Crisis.

    As we look ahead, channels will continue to be more decentralized, making content even less manageable. So, what can be done? Brands need to manage their content planning and organization tools with their delivery and optimization tools - enabling ownership of the entire content life cycle.

    Join us in this webinar and learn:

    • What really keeps CMOs awake at night?
    • How to clarify your content process?
    • How to leverage technology to support the entire content life cycle?
  • The CMO Guide to Personalization Trends: SoDA & Sitecore Recorded: Feb 25 2020 63 mins
    Paige O'Neill, CMO, Sitecore; Tom Beck, Executive Director, SoDA
    The biggest barrier to effective personalization isn’t a lack of data; it’s overconfidence. How do we know? We recently asked more than 350 CMOs and senior marketing executives how their brand personalizes customer experiences, and their answers were fascinating.

    Join Sitecore CMO Paige O’Neill and SoDA Executive Director Tom Beck as they dive into the findings of the research to reveal:

    • Why senior marketers may not be as good at personalization as they think
    • The biggest priorities for marketing departments
    • Top findings of the research — including investment plans, adoption, priorities, and key challenges
    • Actionable insights to move forward
    • Concrete examples of the trends among CMOs across global markets, and more
  • The CMO Guide to Personalization Trends: SoDA & Sitecore Recorded: Feb 25 2020 63 mins
    Paige O'Neill, CMO, Sitecore; Tom Beck, Executive Director, SoDA
    The biggest barrier to effective personalization isn’t a lack of data; it’s overconfidence. How do we know? We recently asked more than 350 CMOs and senior marketing executives how their brand personalizes customer experiences, and their answers were fascinating.

    Join Sitecore CMO Paige O’Neill and SoDA Executive Director Tom Beck as they dive into the findings of the research to reveal:

    • Why senior marketers may not be as good at personalization as they think
    • The biggest priorities for marketing departments
    • Top findings of the research — including investment plans, adoption, priorities, and key challenges
    • Actionable insights to move forward
    • Concrete examples of the trends among CMOs across global markets, and more
  • The CMO Guide to Personalization Trends: SoDA & Sitecore Recorded: Feb 25 2020 63 mins
    Paige O'Neill, CMO, Sitecore; Tom Beck, Executive Director, SoDA
    The biggest barrier to effective personalization isn’t a lack of data; it’s overconfidence. How do we know? We recently asked more than 350 CMOs and senior marketing executives how their brand personalizes customer experiences, and their answers were fascinating.

    Join Sitecore CMO Paige O’Neill and SoDA Executive Director Tom Beck as they dive into the findings of the research to reveal:

    • Why senior marketers may not be as good at personalization as they think
    • The biggest priorities for marketing departments
    • Top findings of the research — including investment plans, adoption, priorities, and key challenges
    • Actionable insights to move forward
    • Concrete examples of the trends among CMOs across global markets, and more
  • Align your c-suite: A CMO's playbook for securing buy-in Recorded: Feb 18 2020 51 mins
    Paige O'Neil Chief Marketing Officer, Sitecore; Stefan Tornquist VP Research, Econsultancy
    Most executives don’t really understand the technology and processes required for successful digital transformation, and in turn underestimate the effort, time, and cost required. Neither do they understand the expected results.

    Which is a problem, because meeting modern customer expectations demands digital investment. You know that, but you need buy-in from the rest of your C-Suite. Discover how to win their support.

    Our on-demand C-Suite alignment webinar outlines the perceptions and motivations of:

    CEOs

    CTOs

    CFOs

    Head of Sales

    Discover what matters to them, the specific language that resonates, and how to inspire each to action.
  • Align your c-suite: A CMO's playbook for securing buy-in Recorded: Feb 18 2020 51 mins
    Paige O'Neil Chief Marketing Officer, Sitecore; Stefan Tornquist VP Research, Econsultancy
    Most executives don’t really understand the technology and processes required for successful digital transformation, and in turn underestimate the effort, time, and cost required. Neither do they understand the expected results.

    Which is a problem, because meeting modern customer expectations demands digital investment. You know that, but you need buy-in from the rest of your C-Suite. Discover how to win their support.

    Our on-demand C-Suite alignment webinar outlines the perceptions and motivations of:

    CEOs

    CTOs

    CFOs

    Head of Sales

    Discover what matters to them, the specific language that resonates, and how to inspire each to action.
  • Align your c-suite: A CMO's playbook for securing buy-in Recorded: Feb 18 2020 51 mins
    Paige O'Neil Chief Marketing Officer, Sitecore; Stefan Tornquist VP Research, Econsultancy
    Most executives don’t really understand the technology and processes required for successful digital transformation, and in turn underestimate the effort, time, and cost required. Neither do they understand the expected results.

    Which is a problem, because meeting modern customer expectations demands digital investment. You know that, but you need buy-in from the rest of your C-Suite. Discover how to win their support.

    Our on-demand C-Suite alignment webinar outlines the perceptions and motivations of:

    CEOs

    CTOs

    CFOs

    Head of Sales

    Discover what matters to them, the specific language that resonates, and how to inspire each to action.
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  • Title: The CMO Guide to Personalization Trends: SoDA & Sitecore
  • Live at: Feb 25 2020 2:00 am
  • Presented by: Paige O'Neill, CMO, Sitecore; Tom Beck, Executive Director, SoDA
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