Solving the Content Crisis

Presented by

Stephanie Stahl, General Manager, Content Marketing Institute; Tim Pashuysen, CSO, Sitecore Content Hub

About this talk

Between content marketing and omnichannel strategies, operational challenges in marketing revolve around content production. The scale, pace, and ambition of providing content to an abundance of channels becomes the bottleneck for delivering customer experiences. This is The Content Crisis. As we look ahead, channels will continue to be more decentralized, making content even less manageable. So, what can be done? Brands need to manage their content planning and organization tools with their delivery and optimization tools - enabling ownership of the entire content life cycle. Join us in this webinar and learn: • What really keeps CMOs awake at night? • How to clarify your content process? • How to leverage technology to support the entire content life cycle?
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