Digital Transformation in Asia and Emerging Markets

Presented by

Upali Dasgupta, Marketing Director, Asia, Sitecore; Daniel-Zoe Jimenez, AVP and Head of Digital Transformation, IDC

About this talk

Digital disruption is happening across the globe—and Asia is no exception. Spanning industries and crossing borders, the question is no longer should you invest in digital technologies and strategies, but when, where, and how much? Hear from IDC Analyst Daniel-Zoe Jimenez on how marketing leaders in Asia can and do drive digital transformation in their organisations. Key discussion points include: - Digital transformation – how should marketers think about it? - What is marketing’s role in digital transformation? - How to create a digital transformation roadmap - Marketing technology for digital transformation

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