Name: Impact of Effective Personalisation: Three ANZ customers tell their story
Start: 2020-04-23T00:00:00Z
End: 2020-04-23T00:00:46.000Z
Location: BrightTALK
Rating: 0

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Digital disruption is happening across the globe—and Asia is no exception. Spanning industries and crossing borders, the question is no longer should you invest in digital technologies and strategies, but when, where, and how much?

Hear from IDC Analyst Daniel-Zoe Jimenez on how marketing leaders in Asia can and do drive digital transformation in their organisations. Key discussion points include:

- Digital transformation – how should marketers think about it?
- What is marketing’s role in digital transformation?
- How to create a digital transformation roadmap
- Marketing technology for digital transformation

Digital Transformation in Asia and Emerging Markets

Join us to hear about the impact of effective personalisation for three Sitecore customers across the education, property and finance sectors:
- Jo Gartner from Dexus Property
- Luke Williams from Australian Catholic University
- Ingrid Gotz from Telstra Super 

They will share how they built their platforms for personalisation and then achieved real results using Sitecore Experience Platform and its marketing capabilities. You’ll learn the very familiar challenges that they faced, and how they overcame them to realise business value with their digital transformation.

Impact of Effective Personalisation: Three ANZ customers tell their story

Personalization

Digital Experience

Digital Transformation

Internet Marketing

Digital Marketing

Marketing Strategy

Customer Engagement

Customer Experience

Marketing Technology

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Marketing Operations and Automation

Mobile Marketing

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Information Technology

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

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CxO Strategy

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Impact of Effective Personalisation: Three ANZ customers tell their story

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