Shifting sands: buyers are changing the rules of buying – adapt now or die!

Presented by

Dr Lucy Green CEO and Melanie Foster from Larato

About this talk

Four in ten planned technology purchases don’t happen. Buyers struggle to buy in the way they want to. The result? They choose not to purchase and that’s a lose-lose for buyer and supplier. Buyers say they don’t feel they have been guided well enough for them to be confident in making a purchase. The ground simply isn’t solid enough. Join Dr Lucy Green and Melanie Foster from Larato and our guest technology buyer to learn what buyers want their technology suppliers to do to help them buy. Want to secure more sales? This is the webinar to attend!

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