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Shifting sands: buyers are changing the rules of buying – adapt now or die!

Four in ten planned technology purchases don’t happen. Buyers struggle to buy in the way they want to. The result? They choose not to purchase and that’s a lose-lose for buyer and supplier.
Buyers say they don’t feel they have been guided well enough for them to be confident in making a purchase. The ground simply isn’t solid enough.
Join Dr Lucy Green and Melanie Foster from Larato and our guest technology buyer to learn what buyers want their technology suppliers to do to help them buy. Want to secure more sales? This is the webinar to attend!
Recorded Sep 25 2017 45 mins
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Presented by
Dr Lucy Green CEO and Melanie Foster from Larato
Presentation preview: Shifting sands: buyers are changing the rules of buying – adapt now or die!

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The Cloud Industry Forum (CIF) is a not-for-profit professional association for the cloud computing industry
We commission independent research, advocate for policies which will foster growth, educate, inform and drive best practice. Learn more at cloudindustryforum.org

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  • Live at: Sep 25 2017 3:00 pm
  • Presented by: Dr Lucy Green CEO and Melanie Foster from Larato
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