How to use blue ocean strategy to build a strategic patent portfolio

Presented by

Peter Cowan, Northworks IP | hosted by Kirsty Bell at

About this talk

Building a patent portfolio today which will have strategic value in the future is an innovation challenge facing all heads of R&D and IP. Generating value from intellectual property is difficult – appetites for licensing and litigation are changing, legal challenges are reshaping validity and appeals processes, and technology abandonment is happening faster than ever before. As an innovation leader, how can you build and shape a strategic patent portfolio that will sit in tomorrow’s growing market place, positioning your company to take advantage of new and emerging opportunities – in the blue ocean? PatSnap will be joined by Peter Cowan, IP strategist and Founder of IP strategy advisory firm Northworks IP, for a live webinar on how to use blue ocean strategy to build a strategic patent portfolio. In this webinar, you will learn: -What blue ocean strategy looks like in today’s world of IP and innovation - How to analyse the intersection of technology, patents, and market direction to find innovation blue oceans - How market incumbents as well as start-ups can use their current position to leverage new growing markets -The practical considerations and challenges of applying blue ocean strategy to your business objectives

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PatSnap is the leading innovation intelligence platform designed to help users identify technological opportunities that could affect the future growth and survival of their business. We do this by providing users with everything they need to know about a company’s technology and innovation. With the use of AI technology and machine learning, we connect, analyse and classify data points from millions of global information sources to help customers easily interpret unstructured data. For more information, please visit: