How to broaden patent claims: Lessons from automotive and consumer goods

Presented by

Jason Lye, IAM 300 Strategist & CTO of Lycoworks

About this talk

With innovation budgets increasing each year and R&D becoming more competitive, many organisations are getting creative in how they increase the reach of their IP protection. One technique is to widen IP claims by patenting human experiences induced by the product or service. This is often seen in the automotive and consumer goods sectors, commonly describing visual and tactile sensations around the original technology. Jason Lye, IAM 300 Strategist & Founder of Lyco Works has worked with many clients using this technique and will be hosting this webinar to discuss how your company could benefit from broadening patent claims in this way. He will also cover: - What patenting human experiences really means and looks like - The importance of not forgetting the human-impact your technologies create - How claim-broadening technique offers another layer of protection for your technology - Why it will make it much harder for your competitors to trap you in litigation cases.

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