Turning Data Into Sales

Presented by

Mark Godley, Chief Revenue Officer, HG Data

About this talk

Spend more time selling and less time searching. This webinar will address how to expand your market, sharpen your focus, and implement a data-driven approach to account-based marketing sales strategies.

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This channel will show you how you can leverage comprehensive technographics from HG Data to improve the way you segment markets, refine messages and offers, direct ABM (account-based marketing) initiatives, and feed business intelligence systems for optimal results. HG Data is the best-in-class leader for technology installation information in the world. Today, leading B2B technology providers – from Fortune 500 to fast-growing start-ups – rely on technographic insights from HG Data to achieve better results from their marketing and sales programs.