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How the Right Content & Delivery Strategies Double Demand Gen ROI

As the measurability of marketing campaigns has gone up, marketers have become obsessed with things like CPL and MQL. They’ve focused more of their budgets on demand generation volume rather than on understanding the drivers of better outcomes. Despite their best efforts, for many companies, SQL/SAL conversions remain just half of where they should be for their efforts.  There’s clearly a better way.

In this webinar, we’ll address how better synchronizing content development and delivery, to truly integrate your branding and demand generation, can lead up to a 2x increase in ROI. Here’s what we’ll cover:

• A preview of TechTarget’s research on the effect of integrated branding on real consideration rates and demand gen conversion – based on the analysis of 110,000 IT solution deals 

• How Bedrock Data uses a blend of thought leadership and demand generation content to achieve their sales goals
Recorded Oct 17 2017 45 mins
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Presented by
John Steinert, the CMO of TechTarget, and Zak Pines, the VP of Marketing at Bedrock Data
Presentation preview: How the Right Content & Delivery Strategies Double Demand Gen ROI

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  • How the Right Content & Delivery Strategies Double Demand Gen ROI Recorded: Oct 17 2017 45 mins
    John Steinert, the CMO of TechTarget, and Zak Pines, the VP of Marketing at Bedrock Data
    As the measurability of marketing campaigns has gone up, marketers have become obsessed with things like CPL and MQL. They’ve focused more of their budgets on demand generation volume rather than on understanding the drivers of better outcomes. Despite their best efforts, for many companies, SQL/SAL conversions remain just half of where they should be for their efforts.  There’s clearly a better way.

    In this webinar, we’ll address how better synchronizing content development and delivery, to truly integrate your branding and demand generation, can lead up to a 2x increase in ROI. Here’s what we’ll cover:

    • A preview of TechTarget’s research on the effect of integrated branding on real consideration rates and demand gen conversion – based on the analysis of 110,000 IT solution deals 

    • How Bedrock Data uses a blend of thought leadership and demand generation content to achieve their sales goals
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    • A case study from a customer who used technographic data to find the right customers to target and achieve well above average response rates on demand generation campaigns

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Technographics Help You Drive Better B2B Marketing, Sales & Analytics
This channel will show you how you can leverage comprehensive technographics from HG Data to improve the way you segment markets, refine messages and offers, direct ABM (account-based marketing) initiatives, and feed business intelligence systems for optimal results.

HG Data is the best-in-class leader for technology installation information in the world. Today, leading B2B technology providers – from Fortune 500 to fast-growing start-ups – rely on technographic insights from HG Data to achieve better results from their marketing and sales programs.

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  • Title: How the Right Content & Delivery Strategies Double Demand Gen ROI
  • Live at: Oct 17 2017 7:00 pm
  • Presented by: John Steinert, the CMO of TechTarget, and Zak Pines, the VP of Marketing at Bedrock Data
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