How the Right Content & Delivery Strategies Double Demand Gen ROI

Presented by

John Steinert, the CMO of TechTarget, and Zak Pines, the VP of Marketing at Bedrock Data

About this talk

As the measurability of marketing campaigns has gone up, marketers have become obsessed with things like CPL and MQL. They’ve focused more of their budgets on demand generation volume rather than on understanding the drivers of better outcomes. Despite their best efforts, for many companies, SQL/SAL conversions remain just half of where they should be for their efforts.  There’s clearly a better way. In this webinar, we’ll address how better synchronizing content development and delivery, to truly integrate your branding and demand generation, can lead up to a 2x increase in ROI. Here’s what we’ll cover: • A preview of TechTarget’s research on the effect of integrated branding on real consideration rates and demand gen conversion – based on the analysis of 110,000 IT solution deals  • How Bedrock Data uses a blend of thought leadership and demand generation content to achieve their sales goals

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