Better Data, Better Account Based Marketing: What You Need to Know

Presented by

John Donlon, research director at SiriusDecisions, Mark Godley, CRO of HG Data, Vin Turk, COO of Madison Logic,

About this talk

There’s a lot of data available to B2B marketers, but having the right data is the first step toward building an effective account based marketing strategy. But what is the right data, and how do you apply it? When account based marketing is done right, sales and marketing teams can align behind the best prospects to target and develop messages that resonate with these prospects. This webinar will help you: - Recognize the right data for account based marketing campaigns - Apply that data to create hyper-relevant campaigns - Measure and continually optimize your ABM campaigns Moderated by John Donlon, research director at SiriusDecisions, and featuring presentations by Mark Godley, CRO of HG Data, and Vin Turk, COO of Madison Logic, this webinar demonstrates the type of data you need to succeed in your programs. Vin and Mark will also share use cases as to how data is helping them deliver extraordinary results in real-world ABM programs.

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This channel will show you how you can leverage comprehensive technographics from HG Data to improve the way you segment markets, refine messages and offers, direct ABM (account-based marketing) initiatives, and feed business intelligence systems for optimal results. HG Data is the best-in-class leader for technology installation information in the world. Today, leading B2B technology providers – from Fortune 500 to fast-growing start-ups – rely on technographic insights from HG Data to achieve better results from their marketing and sales programs.