How to Score Your Accounts in Salesforce with HG Data Technographics

Presented by

Justin Kitagawa

About this talk

Here's a quick example of how you can use technographics to score your account within Salesforce. Account scoring helps you prioritize and route your accounts so your sales and marketing teams can target the right accounts in their outreach.

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This channel will show you how you can leverage comprehensive technographics from HG Data to improve the way you segment markets, refine messages and offers, direct ABM (account-based marketing) initiatives, and feed business intelligence systems for optimal results. HG Data is the best-in-class leader for technology installation information in the world. Today, leading B2B technology providers – from Fortune 500 to fast-growing start-ups – rely on technographic insights from HG Data to achieve better results from their marketing and sales programs.