How Technographics Help You Find and Close Business Faster

Presented by

Kineon Walker, VP of Product & Marketing, HG Data | Justin Kitigawa Senior Director of Sales/Marketing Ops, HG Data

About this talk

More and more sales and marketing teams are using technographic data to identify prospects that are 50% more likely to convert into closed/won revenue. Everyday, successful teams are experiencing how install base data is helping them target the right accounts, identify new prospects, and shorten sales cycles. In this webcast, we’ll reveal the top 6 revenue generating use cases for technographics including: - Improved Prospect Selection that keeps sales teams focused on the right opportunities. - Accelerated Demand Generation that connects the right prospects with a relevant message - Increased Sales Pipeline that grows your total available market from 3-5x. Register for this webinar today and learn how to leverage technographics to drive more successful outcomes for your sales and marketing teams!

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This channel will show you how you can leverage comprehensive technographics from HG Data to improve the way you segment markets, refine messages and offers, direct ABM (account-based marketing) initiatives, and feed business intelligence systems for optimal results. HG Data is the best-in-class leader for technology installation information in the world. Today, leading B2B technology providers – from Fortune 500 to fast-growing start-ups – rely on technographic insights from HG Data to achieve better results from their marketing and sales programs.